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Cloud for Good Enhances Financial Services Expertise with EMS Consulting Acquisition

ASHEVILLE, NC - March 27, 2026
Cloud for Good, recognized for its mission-driven approach as a Salesforce consulting partner, has officially acquired EMS Consulting, a firm remarkably skilled in delivering Salesforce solutions tailored for the financial services sector. This move is a pivotal step in Cloud for Good's strategy to broaden its industry focus and capabilities.

With the integration of EMS Consulting’s extensive expertise in financial institutions—specifically credit unions and banks—Cloud for Good looks to significantly bolster its Salesforce offerings. The fusion of EMS's well-established market presence with Cloud for Good’s global delivery infrastructure aims to deliver unparalleled solutions and enhance the impact of Salesforce technologies for clients in the financial services industry.

Backed by Tailwind Capital and Salesforce Ventures, Cloud for Good is on an accelerated growth trajectory following its substantial investment in 2025. The company continues to expand its footprint with new offices, including a recent launch in Jaipur, and a commitment to enhance proprietary intellectual property (IP). The acquisition of EMS Consulting is expected to enrich this investment by bringing in not only a specialized financial services client base but also innovative IP assets.

Tal Frankfurt, the Founder and CEO of Cloud for Good, stated: "Banks and credit unions increasingly face the demand for personalized, connected experiences while remaining efficient in their operations. By joining forces with EMS Consulting, which has decades of experience leveraging Salesforce for financial sector success, we are set to create unparalleled offerings in the Salesforce ecosystem. Together, we will assist financial institutions in strengthening their customer relationships, modernizing essential systems, and elevating the value derived from their Salesforce investments."

EMS Consulting has established its reputation as a trusted partner for financial service entities, adept at modernizing business processes through effective implementation of Salesforce solutions.

Elaine Myrback, CEO of EMS Consulting, shared her perspective on the acquisition, saying: "Joining Cloud for Good opens up significant opportunities to elevate our services for financial institutions and enhance the client relationships we have fostered. We believe that modern technology should facilitate more than mere efficiency; it must deepen connections with customers and communities. Cloud for Good’s extensive knowledge, proven success, and solid Salesforce partnership equip us to deliver even higher-quality service, all while retaining the personalized focus our clients have appreciated."

Furthermore, this acquisition solidifies Cloud for Good’s longstanding partnership with Salesforce. The combined expert teams will leverage advanced Salesforce technologies, including features from Financial Services Cloud, MuleSoft, and Data 360, to help financial institutions modernize their operations.

Post-acquisition, the new entity will operate under the Cloud for Good brand without alterations to existing customer relationships or support services, ensuring a smooth integration process for clients.

About Cloud for Good

Cloud for Good is a certified B Corporation and a premier global cloud consultancy dedicated to empowering mission-driven organizations through Salesforce solutions. Since its inception in 2010, the company has collaborated with diverse sectors to modernize technology and bolster relationships, enhancing operational effectiveness. Through their comprehensive services, Cloud for Good enables organizations to deepen engagement, unify data, and achieve meaningful outcomes for their communities.
For more information, visit www.cloud4good.com.