#Japan #Pickleball #PICA PICKLE #PICA Fujiyama #Fujikawaguchiko

PICA PICKLE: A New Destination for Pickleball Enthusiasts

Transit Creative, based in Shibuya, Tokyo, has recently unveiled its original pickleball brand, PICA PICKLE, at the PICA Fujiyama camping facility. This marks a significant milestone as Japan's first all-weather pickleball courts designed for outdoor resorts, and they officially opened their doors on August 30, 2025.

This innovative project includes not just the design of indoor courts but also encompasses the logo and signage, abstracted from the phrase "PICKLE BALL・PLEASURE・PLACE", and a variety of original merchandise. The initiative aims to create a unique experience that captures the thrill of sport amidst the backdrop of beautiful nature.

PICA Fujiyama, situated in an exquisite outdoor resort area, offers a range of accommodations including cottages, trailer houses, and dome tents, all nestled at an elevation of 1,000 meters. The stunning landscape features the majestic Mount Fuji, providing a perfect setting for visitors to enjoy barbecues made with local ingredients and authentic outdoor cooking experiences. This versatile facility is combined to encourage guests to immerse themselves in extraordinary experiences tailored to their preferences.

Within this outdoor paradise, the newly established pickleball courts are positioned as a response to the skyrocketing interest in this sport, which has captivated participants across all age groups from children to seniors. Pickleball, recognized for its engaging gameplay and inclusive spirit, is rapidly gaining traction in Japan, reflecting a growing trend for physical activity that transcends generations.

Transit Creative is not just leading this movement in recreational sports; it is also striving to create new cultural experiences across various sectors, from dining to lifestyle. The PICA PICKLE launch exemplifies their keen insight into the expanding popularity of pickleball in Japan, leveraging their expertise from operating Tokyo's premier pickleball facility, Pacific PICKLE CLUB. By merging outdoor resort experiences with the world of sports, they aim to broaden the possibilities and foster a spirit of innovation that resonates with contemporary trends in lifestyle and recreation.

The brand's color, a striking LAVA RED, is inspired by the volcanic landscape of Mount Fuji. This earthy hue blends seamlessly with the natural surroundings and the wooden architecture of the camping facility, creating a harmonious aesthetic.

Facility Overview

• - Open Date: August 30, 2025 (Saturday)
• - Name: PICA PICKLE
• - Reading: ピカピックル
• - Address: 〒401-0301 Yamanashi Prefecture, Minamitsuru District, Fujikawaguchiko Town, Funatsu, within PICA Fujiyama
• - Business Hours: 7:45 AM to 6:45 PM (until 8:00 PM on weekends and holidays)
• - Reservation Method: Front desk at PICA Fujiyama
• - Court Usage Fee: 4,000 yen per session
• - Official Website: PICA Fujiyama Website
• - Instagram: PICA Instagram

As Transit Creative continues to explore the cross-sections of sports and lifestyle, PICA PICKLE promises to be a groundbreaking venue that elevates the experience of pickleball while offering an adventurous escape in one of Japan's most scenic locations.