#USA #New York #Market Research #Ipsos #Global Influentials

A Deep Dive into Global Influentials: Shaping Consumer Markets

Ipsos, a premier market research firm, recently introduced the 2025 Ipsos Global Influentials (IGI) survey, revealing key insights into the behaviors and preferences of influential figures worldwide. This comprehensive study is critical for media owners, agencies, and brands aiming to understand and engage with the transformative power of the top 20% in household incomes and corporate leadership.

Understanding the Audience

The insights generated from the IGI survey show a demographic that significantly sways market dynamics. Characterized as 'Early Adopters', these individuals are not only consumers but also visionaries who help shape public opinion and purchasing decisions. Here’s a closer look at some of their salient characteristics:

• - Trendsetters: Approximately 68% of Global Influentials embrace new products eagerly, while 47% are drawn to unique items that help them stand out.
• - Influencers: A significant 80% report having a strong impact on the buying decisions of others across various product categories, demonstrating their influential status in consumer markets.
• - Global Mindset: Many within this group, about 58%, view themselves as citizens of the world. Nearly half, or 47%, consider themselves as risk-takers, further emphasizing their proactive nature.
• - Financial Resilience and Optimism: In a period marked by economic fluctuation, nearly 80% of Global Influentials express a positive outlook on their financial situations compared to the previous year. Notably, this optimism rises to 90% among business leaders.

Expanding Research Horizons

The 2025 IGI report has expanded its scope to capture a wider array of data that can drive effective media planning and brand strategies:

• - Increased Market Coverage: The latest survey incorporates comprehensive insights from Argentina, Brazil, and Mexico, broadening the research to 43 markets in total.
• - Customized Insights: Enhanced options for client-specific inquiries enable the integration of tailored questions, allowing brands to glean deeper insights against a backdrop of vast, existing datasets.
• - Sector Intelligence: New insights into burgeoning sectors, particularly finance and artificial intelligence, provide essential data for brands seeking to penetrate these markets.

Daniel Wong-Chi-Man, Global Service Line Leader for Audience Measurement at Ipsos, emphasized the relevance of the IGI survey in today’s fragmented media landscape. He stated, "This survey serves as the definitive guide for brands looking to connect with influential audiences. For media agencies, it aids in meticulous cross-media planning, while for media owners, it validates audience value, thus securing premium advertising rates."

In conclusion, the 2025 Ipsos Global Influentials study stands as a critical resource for brands and media agencies looking to harness the power of influencer marketing. As brands navigate an increasingly complex market landscape, understanding the motivations and behaviors of these influential consumers will be imperative to driving engagement and sales.

For inquiries regarding this study, Ipsos can be reached through the following contacts:

• - Daniel Wong-Chi-Man, Global Service Line Leader, Audience Measurement, Ipsos
• - Tony Incalcatera, Senior Vice President, Audience Measurement, Ipsos (US)
• - Nathalie Sodeike, Syndicated Survey Lead, Ipsos (Netherlands)

About Ipsos

Founded in France in 1975, Ipsos has grown into one of the largest global market research companies, with nearly 20,000 employees across 90 markets. Its commitment to understanding consumer behaviors enable it to deliver impactful insights that guide businesses in today’s dynamic environment. With a mission to empower clients with trustworthy data, Ipsos continues to excel in exploring and analyzing market trends, making a significant impact across various sectors.