#United States #San Mateo #AI tools #Roblox #BUILD

Roblox Unveils 'Build' - A Game-Changer for Creators

In a major update for one of the most popular online platforms, Roblox (NYSE: RBLX), which entertains over 132 million users worldwide, has introduced a groundbreaking feature named Build. Announced from San Mateo, California, This new mobile-focused creation tab serves as a pivotal tool for creators at every level of expertise.

The Build feature allows users to input text prompts into the Roblox app to craft their games directly. For instance, if a creator types, "Create a relaxed adventure game set in a deep forest with environmental obstacles," Build will generate a playable game base tailored to that input. This opens the door for further iterations, playtesting, sharing with friends, or publishing on Roblox.

What makes Build particularly exciting is its incorporation of diverse AI models. Users can refine gameplay mechanics, environmental details, character designs, visual styles, and sound without stepping away from the app. Previously, developers relied on Roblox Studio, a free development tool, but Build effectively brings many of those capabilities into the main app, thus enhancing ease of use.

Utilizing a shared backend, models, and chat history, creators can start working in Build and then evolve their projects using the broader functionalities available in Roblox Studio. Moreover, by launching agents from Studio, creators can monitor their progress via mobile devices seamlessly.

Enhancing Creator Capabilities with AI

Additionally, Roblox is working on testing autonomous agent-type tools that will allow creators to delegate parts of game development without constant attention. By the coming months, several impactful tools will be rolled out for Build and Studio:

• - Playtest Agents: Identify bugs before players experience the game.
• - Analytics Agents: Provide insights by answering creators' inquiries without the need to navigate a dashboard.
• - Experiment Agents: Suggest necessary tests to improve engagement, retention, and monetization for developers.

Vlad Loktev, Roblox's Chief Creator Ecosystem Officer, emphasized that this announcement means that all creators, regardless of their experience, will have access to these new tools. The introduction of autonomous agent-type tools will help remove barriers for professional creators, while Build will invite users of all backgrounds to open new avenues for crafting their own games, reaching millions of users in the process.

As Roblox continues to expand its portfolio of AI-powered creation tools, the gap between what a creator envisions and what they can create is dramatically decreasing. Recently, the platform has launched procedural models that generate parametric 3D assets from text prompts and images. Creators can set guidelines for reconstruction or adjustments, eliminating the need for manual modeling or regeneration. One of Roblox's unique 3D base models, Cube, is capable of transforming simple props into functional objects for gameplay—ranging from vehicles to intricate in-game items. In the near future, Roblox plans to introduce a new scene generation model capable of constructing whole playable 3D environments from single prompts.

Some features will be available in public alpha as of July 28 for users in New Zealand, with plans for broader rollout to more creators and regions over the following months. During the testing phase, Build will be accessible to users aged 9 and up, who pass the age verification. Games published following Roblox's stringent safety screening will be available globally to verified users aged 16 and over. Games created with Build will undergo an expanded review process before being included in the catalogs of Roblox Kids and Roblox Select, ultimately being ranked similar to other games in the discovery system.

The basic version of Build will be available at no cost to creators, with additional paid options for power users.

About Roblox

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