#United States #Atlanta #USMNT #Never Chase Reality #Marcello Hernandez

U.S. Soccer Unveils 'Never Chase Reality'

In an exciting development, U.S. Soccer has officially introduced its campaign for the upcoming 2026 World Cup, titled Never Chase Reality™. This bold initiative, narrated by actor and comedian Marcello Hernandez, aims to inspire fans and reflect the grit and tenacity of the U.S. Men's National Team (USMNT).

A Triumphant 90-Second Anthem Film

The centerpiece of this campaign is a captivating 90-second film that serves as an anthem of sorts, honoring the incredible moments in USMNT history. Tapping into the emotional journey of both the players and supporters, the film challenges the status quo and encourages dreamers to believe in what is possible. Infused with insights from fan research and sentiment analysis, it captures the collective hope and ambition surrounding the Men’s National Team as they gear up for the World Cup.

Celebrating Historic Achievements

The film takes supporters through a poignant reimagining of pivotal moments in U.S. soccer history. Among these highlights is Paul Caligiuri’s breathtaking goal that secured the nation a spot in the World Cup for the first time in 40 years, coupled with Tyler Adams' spectacular 35-yard strike that clinched the CONCACAF Nations League title. Each segment embodies a long-standing, unwavering pursuit of excellence, showcasing the team's relentless spirit and determination.

Marcello Hernandez, deeply rooted in soccer culture from his childhood days in Miami, has been pivotal in connecting the worlds of sports and pop culture. His narration adds depth, humor, and heart to a project intended for a new generation of fans. Hernandez emphasizes the essence of the campaign: “Never chasing reality means ignoring the odds and daring to dream.” This profound statement rings true as he reflects on his lifelong passion for soccer and the national teams.

A Historic Launch and Major Outreach

Never Chase Reality™ is touted as U.S. Soccer's most significant national campaign to date. With the United States gearing up to host the FIFA Men's World Cup for the first time since 1994, this campaign is positioned to reach fans nationwide. The initiative debuted in a remarkable event at Times Square on December 5, where thousands of fans gathered for the World Cup Draw, marking one of the largest public launches in the federation’s history. The film's projections on iconic LED screens set the stage for engaging viewers across various platforms—broadcast, digital, and experiential.

As the World Cup approaches, this campaign aims to unify and inspire citizens across all 50 states, encouraging a collective enthusiasm for the Men’s National Team. It reflects U.S. Soccer's ambitions to resonate with new fans while fostering a sense of national pride.

Catherine Newman, Chief Marketing Communications Officer at U.S. Soccer, articulated the campaign's overarching goal: “Soccer is more than just a game; it resides within our communities, our fans, and those who believe in our team.” The campaign, thus, is a testament to the resilience of both the players and fans, a celebration of shared dreams and aspirations as the nation rallies behind its players.

About U.S. Soccer

Founded in 1913, U.S. Soccer serves as the official governing body of soccer in the United States. The organization strives to ignite national passion for the sport, focusing on making soccer accessible to everyone. By nurturing and growing the game, U.S. Soccer aims to ensure success at all levels, from amateur play to the national and professional stages. The Never Chase Reality campaign is part of this larger vision to connect with fans and build the future of soccer in America.

For more information about the campaign and updates leading to the World Cup, fans can visit ussoccer.com.