Groundbreaking Deal Between WPBA and BENCH to Revolutionize Women's Basketball Streaming and Revenue Sharing

Women's Premier Basketball Association Announces Exclusive Streaming Agreement with BENCH

In a significant move for women's sports, the Women’s Premier Basketball Association (WPBA) has entered into a transformative partnership with BENCH, a pioneering digital sports media platform. This collaboration will allow the WPBA to stream all of its games and original content exclusively on BENCH, starting from June 8, 2025.

This new agreement marks a pivotal moment in women’s basketball, as it introduces an innovative revenue-sharing model that prioritizes the players’ financial gain. WPBA is set to distribute 15% of its league revenue directly to players and coaches, thereby shifting the traditional power dynamics in women's sports. According to Faatimah A, the WPBA's Founder and CEO, “This agreement is about setting a new standard for women's basketball development leagues.” She emphasized that players deserve recognition and compensation for their skills and efforts.

Collaboration with BENCH offers a unique platform where female athletes can not only showcase their talents but also share in the success of the league financially. This system empowers athletes, enabling them to have a say in the content they produce, which is a departure from the conventional marketing strategies employed in sports.

As a part of the partnership, fans will enjoy access to live games, replays, and exclusive original content, all available for an affordable annual subscription cost of $50. This promises to make the league more accessible and engaging for its growing fan base. The opportunity also extends to brands and businesses interested in sponsoring the league, creating new avenues for marketing within a rapidly expanding audience of women's basketball enthusiasts.

Dasarte Yarnway, the Founder and CEO of BENCH, remarked, “This is about more than just content. It’s about ownership, opportunity, and building a better future for women in sports together.” His words highlight the commitment of both entities to promote equity in sports, particularly in an arena where female athletes have historically faced challenges in gaining visibility and support.

The WPBA is not just focused on elite competition but is also dedicated to professional development and community engagement. This agreement with BENCH is set to enhance these initiatives, offering additional pathways for athletes to connect with USA Basketball and explore professional careers.

As the deal progresses and the streaming platform rolls out, the WPBA aims to foster a thriving environment for female athletes, shaping the future landscape of women’s sports. The league is determined to break down barriers and establish a precedent that could influence sports leagues worldwide.

For supporters who want to follow the action, more information about memberships can be found at jointhebench.com/wpba. The partnership symbolizes a progressive step towards inclusivity and shines a light on the incredible talent present in women’s basketball today.

In summary, the collaboration between WPBA and BENCH not only transforms how fans engage with women’s basketball but also empowers the players themselves, paving the way for a more equitable future in the sports industry.