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Crossroads Medical Group Becomes Bookmark Medical

In a significant move aimed at enhancing patient care and operational efficiency, Crossroads Medical Group, which operates under the Revere Medical umbrella, has announced a transition to a new identity: Bookmark Medical. This rebranding aligns with the organization's goal to unify its network of healthcare practices under a strong national brand, thus streamlining services across various markets.

A Unified Brand for Better Care

The transition to Bookmark Medical involves consolidating multiple healthcare practices, including Revere Medical based in Massachusetts, Village Medical and Desert Grove Family Medical from Arizona, and Crossroads Medical Group itself in Tennessee. By operating under the single name of Bookmark Medical, the group seeks to create a cohesive identity that strengthens its commitment to providing high-quality, patient-centered healthcare.

Benson Sloan, the Chief Executive Officer, emphasized this vision by stating, "Healthcare should feel consistent, coordinated, and built around long-term relationships. Bookmark Medical represents our belief that better healthcare starts with stronger connections between patients, providers, and communities."

Improving Access and Outcomes

The newly launched Bookmark Medical signifies not just a name change, but a commitment to improved healthcare access and outcomes for the communities served. The organization plans to build on the solid foundation laid by Crossroads Medical Group in Middle Tennessee, expanding its range of integrated services, advanced technology, and coordinated care models designed to enhance patient experiences.

Dr. David Hatfield, Chief Physician Executive, highlighted the importance of provider leadership in this new model, stating, "By putting provider leadership at the center and aligning care across the continuum, we are creating a more connected, accountable experience for every patient we serve."

Transition Process

The transition will occur in phases across Tennessee, during which existing locations of Crossroads Medical Group will gradually adopt the Bookmark Medical branding. Importantly, the change will not affect crucial elements of the operational structure:

• - Ownership of the practices remains unchanged.
• - Clinical leadership and the team of providers will continue as before.
• - Locations and the range of services offered will stay the same.
• - Insurance participation remains intact, ensuring patients can continue receiving trusted care from familiar teams.

Patients can rest assured that they will continue to receive care from their dedicated providers during this transition, promising a seamless experience as Bookmark Medical. The organization remains focused on expanding its network of services while advancing its mission to improve lives through high-quality continuous care.

About Bookmark Medical

Bookmark Medical is more than just a name change; it is a provider-centered multi-specialty healthcare organization built on a robust foundation of primary care. It integrates technology and enhanced services to support healthcare providers in delivering high-quality care while improving access and outcomes for patients in the communities served. The organization is dedicated to fostering a healthcare environment where relationships and care continuity are prioritized, facilitating a journey that is as much about health as it is about connecting people to resources and support.

For more information about this transition and the services offered by Bookmark Medical, please visit BookmarkMedical.com.