Juicy Couture Fragrances Unveils Just Moi: A Celebration of Bold Self-Expression in Perfume

Juicy Couture Fragrances Unveils Just Moi: A Celebration of Bold Self-Expression in Perfume



The world of fragrance welcomes a new icon as Juicy Couture Fragrances introduces Just Moi, a daring Eau de Parfum designed for women who are confident, expressive, and unapologetically authentic. Scheduled for launch under the Revlon Fragrances umbrella, Just Moi acknowledges the brand's longstanding legacy while paving the way for a new era of beauty enthusiasts who pursue not just luxurious scents but also bold new experiences.

In a statement about the launch, Ron Rolleston, General Manager of Revlon Fragrances, emphasized the brand's commitment to remaining a defining force in the fragrance industry over the past two decades. As Juicy Couture evolves, it is committed to innovating and catering to a younger audience eager for fresh, intriguing scents.

A Unique Scent Profile


Crafted by the talented perfumers Gabriela Chelariu and Alexis Grugeon, Just Moi opens with a captivating bouquet featuring Magnolia and delicate Cacao Blossom, perfectly complemented by a touch of sweet Plum Nectar. This combination is designed to envelop the wearer in an aroma that is both inviting and irresistible.

Following this enchanting introduction, the fragrance transitions into a rich blend characterized by Crème de Cacao and soft Jasmine Sambac. In its base notes, Just Moi reveals the deep, decadent essences of Cacao Bean, velvety Vanilla-Ambrox, creamy Sandalwood, and Warm Musk. This harmonious combination ensures a memorable and lingering impression, urging wearers to express their unique identities with bravery.{

Honoring a Legacy


Christina Martin Pieper, EVP of Brand - Lifestyle at Authentic Brands Group, which owns Juicy Couture, highlighted the importance of tradition and modernity in this launch. She stated, *

Topics Consumer Products & Retail)

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