Full Circle Lithium Partners with B.A.S.S. for Bassmaster Elite Series on Lake Champlain

Full Circle Lithium Partners with B.A.S.S. for a Strategic Sponsorship

Full Circle Lithium Corp. (FCL), a prominent U.S.-based lithium-ion battery manufacturer, has recently forged a strategic partnership with B.A.S.S. as the Official Facebook Live Sponsor for the upcoming Bassmaster Elite Series tournament, set to take place at Lake Champlain from August 13 to 16, 2026. This pivotal collaboration aims to enhance FCL's visibility in the fishing and outdoor recreation sectors, which are among the most significant consumer markets in North America.

Expanding Market Presence

The sponsorship aligns with FCL's initiative to elevate its presence among millions of dedicated fishing enthusiasts. Through the integration of FCL's branding in B.A.S.S.'s Facebook Live broadcasts, the company is poised to reach a vast audience comprised of passionate anglers, outdoor adventurers, and stakeholders within the marine industry. As the use of lithium-powered devices such as marine electronics and propulsion systems expands, the demand for advanced lithium battery fire safety solutions is also on the rise.

Carlos Vicens, CEO of FCL, stated, "Our partnership with B.A.S.S. goes beyond mere sponsorship; it represents a valuable opportunity to introduce our innovative fire safety technologies to one of North America's most engaging outdoor communities. With the growing adoption of lithium batteries in the marine sector, ensuring safety is crucial for manufacturers, dealers, and consumers alike. This collaboration will significantly enhance our market visibility and underscores our commitment to providing environmentally responsible fire safety solutions."

The Recreational Fishing Market Growth

The fishing sector in the United States continues to flourish, with over 57 million Americans participating in recreational fishing annually. The financial implications are vast, with overall expenditures in this sector surpassing USD 148 billion. Furthermore, the outdoor recreation economy, which encompasses a broad array of activities such as fishing, boating, camping, and hunting, contributes more than USD 1.2 trillion to the nation's GDP, highlighting enormous commercial potential.

FCL perceives these markets as a substantial long-term growth opportunity, especially with the swift rise of lithium-powered equipment necessitating enhanced fire protection. Chad Carver, FCL's Vice President of Sales and Operations, emphasized, "This partnership grants us direct access to one of the fastest-growing segments of the outdoor recreation industry. Bass anglers have historically been early adopters of advanced lithium battery technologies, making this audience particularly relevant to our business objectives."

Live Broadcast and Future Aspirations

As a highlight of this partnership, the Bassmaster Elite Series tournament will stream live on Facebook, showcasing FCL's flagship product, the FCL-X™ lithium-ion battery fire-extinguishing agent, throughout the event's coverage. The company aims for this sponsorship to serve as a launchpad for broader expansion within outdoor recreation and marine markets, continuing to execute its commercial growth strategy effectively.

The Bassmaster Elite Series is recognized as the foremost professional bass fishing circuit in North America, attracting elite competitors while generating substantial digital engagement during the tournament season. With this partnership, Full Circle Lithium hopes to not only promote its fire safety solutions but also foster connections within the outdoor community that relies heavily on lithium battery systems.

Full Circle Lithium's innovative approach to lithium battery safety positions it well for a successful future in an evolving market. As they navigate this partnership with B.A.S.S. and continue to innovate, their path forward appears both promising and inspiring for the company and its stakeholders.