#USA #Los Angeles #Patrick Ta Beauty #Angela Simpson #Carolyne Rapp

Patrick Ta Beauty Strengthens Leadership Team with New Appointments

On October 23, 2026, Patrick Ta Beauty announced pivotal changes in its executive team, welcoming Angela Simpson as Chief Marketing Officer (CMO) and Carolyne Rapp as Vice President (VP) of Creative. These appointments come as the brand prepares to embark on its next significant chapter in the beauty industry, having established itself as a frontrunner since its inception in 2019.

Founded by celebrity makeup artist Patrick Ta, alongside Rima Minasyan and Avo Minasyan, Patrick Ta Beauty focuses on offering prestige makeup that champions artistry and modern glamour. The brand's trajectory has resulted in incredible product innovation and an expanded creative narrative. This latest move to bolster its leadership team with Simpson and Rapp reflects the brand's commitment to further enhance its artistic identity and market reach.

Patrick Ta expresses his enthusiasm about the new appointments, stating, "The future of Patrick Ta Beauty is about evolving our brand expression while staying true to our roots. I envision Patrick Ta Beauty as more than a beauty label; it's about the culture and experiences we create. The addition of Angela and Carolyne is thrilling, as both bring invaluable expertise to the table. Angela knows how to foster genuine brand connections, while Carolyne's creative insights are something I've always admired."

Angela Simpson arrives with over 20 years of proficient experience in global beauty marketing. Previously, she functioned as CMO for Haus Labs by Lady Gaga, where she successfully directed global marketing initiatives. At NARS Cosmetics, Simpson played a crucial role in elevating the brand's status in the U.S. prestige makeup market and spearheaded the launch of the Light Reflecting Foundation, which became the top prestige launch of 2022. Simpson’s passion for fostering sustainable growth through innovative marketing strategies will undoubtedly contribute to further elevating Patrick Ta Beauty's position within the competitive beauty landscape.

As co-founder Rima Minasyan reflects on the brand’s journey, she notes, "It’s rewarding to witness Patrick Ta Beauty’s evolution since the beginning. The industry experience Angela and Carolyne bring adds tremendous value, and we are excited to welcome them as we continue our journey."

Carolyne Rapp, the newly appointed VP of Creative, will oversee the brand's creative vision and brand identity. With over 15 years in the industry, her expertise spans across beauty, fashion, and design. Previously, as VP Creative Director at MERIT Beauty, Rapp led comprehensive creative strategies across various platforms, shaping the brand’s narrative and visual presence. Her diverse background also includes significant roles at COS, Gap, Coach, and Theory, where she enhanced the global appeal of these brands.

The strategic appointments of Simpson and Rapp emerge alongside Patrick Ta Beauty's commitment to expanding its product offerings and creative footprint. The brand recently launched the Major Sculpt Shape Shade Anywhere Artistry Sticks and the "Defining You" campaign, which celebrates the individuality of makeup artistry through collaboration with seven influential makeup artists.

Looking forward, Chief Executive Officer Kimberly Villatoro underscores the importance of these new roles in the context of the brand’s aspirations. "Patrick Ta Beauty has witnessed exceptional growth, and our investments in talented individuals like Angela and Carolyne will ensure we continue building thoughtfully. Their expertise represents the ideal blend of creative innovation and strategic planning that we need to navigate this next phase," she explains.

As Patrick Ta Beauty moves into this new era, both Angela Simpson and Carolyne Rapp's contributions are viewed as crucial to sustaining the momentum of artistry and innovation that has become synonymous with the brand. With recent rankings affirming its position as a leader in the blush category at Sephora, the brand is poised for even greater success as it navigates its future in beauty.

Through these new appointments, Patrick Ta Beauty aims to cement its legacy of redefining luxury beauty—bridging the gap between professional artistry and everyday makeup application, and making glamorous looks accessible to everyone.

Stay tuned for more exciting developments from Patrick Ta Beauty as they continue to innovate and inspire in the beauty industry.