#Istanbul #Turkey #WePlay #Cloud Guardian #Stray Cats

WePlay Launches 'Cloud Guardian Initiative'

Aiming to Support Stray Cats with Love and Kindness
On March 21, 2025, WePlay, a global leader in social entertainment, introduced the 'Cloud Guardian Initiative' in collaboration with the Fatih Municipality Yedikule Animal Shelter. This charitable partnership is primarily focused on enhancing kindness through technology and fostering social connections to spread warmth among community members. The initiative specifically targets the plight of stray cats, rallying support from Generation Z and expanding philanthropic efforts via online engagement, offline events, and charitable donations.

WePlay is devoted to uniting interesting spirits and consistently addressing social issues. By leveraging its platform's social impact and technological capabilities, the initiative aims to break down barriers to charitable involvement, ensuring that every good deed gets visibility and can be shared.

Engaging Users Through Fun and Philanthropy
Within the scope of the 'Cloud Guardian Initiative,' users can virtually feed a kitten on the WePlay platform, which in turn allows them to collect real cat food offline, or opt to make a donation on behalf of a loved one to receive a donation certificate. WePlay is committed to channeling all revenue generated from the campaign into rescue supplies for the shelter. Furthermore, WePlay hosted an event themed around the initiative at Koru Lounge in Istanbul on March 22, 2025, capturing the attention of a lively crowd.

Participants brought their feline friends to share photo opportunities and souvenir gifts while turning their online goodwill into real-world actions by using coupon codes for cat food. The presence of internet sensation Uzunmakarna, who boasts over 9 million followers, added excitement to the atmosphere, culminating in a heartwarming result. WePlay's Project Leader for Turkey stated, "We harness the warmth of social connections to enhance the power of life. Philanthropy shouldn't be a burden solely on a few; rather, it should be a simple action accessible to all. By merging social entertainment with charitable deeds, our goal is to instill respect and compassion for life through the joy of play."

As a multifunctional company integrating fun and social attributes, WePlay is dedicated to creating lively online experiences. This collaboration coincides with phase two of their 'Sustainable Philanthropy Program,' which includes plans to launch a permanent 'Social Benefit' section to continue supporting charitable initiatives and spreading compassion globally.

Join the Cloud Guardian Initiative Today!
Every stray cat deserves kindness, and every click can trigger change. Join WePlay's 'Cloud Guardian Initiative' today and help illuminate a brighter future for these beloved animals.