GAC Partners with Melbourne City FC to Expand Its Footprint in Australia’s Automotive Market

GAC Partners with Melbourne City FC

On July 24, 2026, GAC and Melbourne City FC, a prominent football club in Australia, formally announced a significant partnership at AAMI Park. This collaboration aims to enhance GAC’s presence in the Australian automotive market while supporting one of the leading teams in the A-League. As part of the City Football Group, Melbourne City FC boasts a robust history in the Australian football scene and an extensive fan base.

As GAC steps into the role of Official Automotive Partner, this move symbolizes the company's commitment to further engaging with local consumers and growing its footprint in the region. GAC, a frontrunner in China's smart mobility and innovative automotive solutions, has been aggressively advancing its global ambitions through technological innovations and customer-centric offerings. The year 2026 marks a milestone for GAC as it celebrates the production of its 30 millionth vehicle since its inception in 1997, showcasing its enhanced global manufacturing abilities and R&D strengths.

Kevin Shu, CEO of GAC International Australia, expressed excitement about the collaboration, stating, "Melbourne City FC has an incredible history in all A-League competitions. Just like the club, we strive to give our utmost in everything we do. Our ambition aligns perfectly with the club's endeavors, aiming to innovate and create sustainable growth in the market while engaging with the club's supporters."

Brad Rowse, CEO of Melbourne City FC, welcomed the partnership saying, "We are thrilled to have GAC Australia join us as our Official Automotive Partner. GAC shares our vision of innovation and long-term investment, and we look forward to helping them forge meaningful connections with our members, fans, and the wider community."

GAC is not new to sports partnerships in Australia; it previously collaborated with Sydney FC and continues to expand its connections within the sporting arena, reinforcing its commitment to the philosophy of "In Australia, For Australia." Through a variety of brand activations and community engagement initiatives, GAC seeks to solidify its relationship with Australian consumers further.

Going forward, GAC aims to deliver intelligent and sustainable mobility solutions tailored to the needs of Australian customers. By offering high-quality products backed by advanced technology and localized services, GAC is positioned to make a lasting impact on the Australian market.

For more information about GAC and its offerings, you can visit GAC’s official website or follow them on social media channels to stay updated on their latest initiatives and partnerships.

Through this partnership, GAC not only promotes its brand but also aligns itself with the local culture and ethos, illustrating the effectiveness of strategic collaborations in today's competitive market landscape.