#United States #Spartanburg #Eggs Up Grill #breakfast franchise #restaurant growth

Eggs Up Grill Achieves Record Expansion and Sales Growth

Eggs Up Grill, a beloved neighborhood cafe known for its breakfast and lunch, has made impressive strides in 2025. With a remarkable expansion strategy, the franchise has opened 18 new locations, marking its most significant growth year to date. Not only has the brand successfully expanded, but it has also celebrated 20 consecutive quarters of positive same-store sales, showcasing its resilience and popularity in the highly competitive breakfast sector.

In the past year, Eggs Up Grill reported a 7% increase in same-store sales, compounded by an astonishing 27% rise in average unit volume since 2021. These figures indicate a strong and growing consumer preference for the unique Eggs Up experience, which blends quality food with an inviting atmosphere. The ongoing success has attracted potential franchisees, leading to over 30 new franchise commitments in 2025, and increasing the number of operating locations to 105, with more than 190 additional locations planned or in development.

The brand’s growth is attributed to a solid operational foundation and an experienced franchise partner network. Notably, over 60% of these franchise partners operate multiple units, continuing to demonstrate allegiance to the brand’s operational practices and community involvement. 75% of the new restaurant pipeline for 2026 consists of existing franchisee partners who are eager to capitalize on their successful track records.

As Ricky Richardson, CEO of Eggs Up Grill, noted, the brand’s dedication to operational excellence and community connection is key to outpacing competitors in the fast-growing breakfast niche. He stated, “Our franchise partners' commitment and dedication have been instrumental in driving our outperformance of every other restaurant in the better breakfast category.”

The brand’s focus on delivering a friendly environment and affordable menu options has spurred long-term growth and innovation. In 2025, Eggs Up Grill launched the Smile Society, a new customer loyalty program designed to enhance the dining experience, alongside innovative kitchen designs to improve efficiency. Moreover, the partnership with Apple Pie Capital as a Tier 1 Brand is set to help franchisees reinvest in their businesses easily, fostering further expansion.

Throughout 2025, Eggs Up Grill received numerous accolades for its relentless pursuit of excellence, including ranking as the #1 breakfast franchise in the Entrepreneur Magazine Franchise 500® for four consecutive years, along with accolades from the Franchise Business Review and inclusion in Nation's Restaurant News as one of the 100 Emerging Restaurant Chains.

With an ongoing commitment to growth, Eggs Up Grill is aggressively seeking motivated business partners for franchising opportunities across the nation. Potential franchisees are encouraged to learn more about available opportunities by visiting their official franchise website.

In summary, Eggs Up Grill has positioned itself as a leader in the breakfast franchise sector, with a robust plan for ongoing expansion and a dedicated focus on delivering quality and service that keeps customers coming back for more. This remarkable journey is only just getting started, with more successes on the horizon.

For more information about Eggs Up Grill, you can visit their main website at eggsupgrill.com.

About Eggs Up Grill

Founded over 25 years ago in Pawleys Island, South Carolina, Eggs Up Grill has built a reputation for creating a welcoming environment that feels like home. The restaurant prides itself on serving delicious breakfast, brunch, and lunch options in a friendly setting. Their dedication to both guest satisfaction and franchise partner success continues to drive their impressive growth and community involvement.