#Japan #Niigata #FARM8 #Ochanomizu #Hacco

Embrace Fermentation Culture Every Monday at FARM8 STAND

Starting May 26, 2025, FARM8 STAND, located on the second floor of Ecute Edition Ochanomizu, will launch a unique initiative called 'Hacco Monday.' This weekly event is designed to promote the rich fermentation culture of Niigata by offering fantastic deals every Monday.

What is Hacco Monday?

During Hacco Monday, customers can purchase premium Daiginjo sake-kasu or Junmai Daiginjo kasu from local Niigata breweries at an unbeatable price of just 200 yen. Additionally, all fermented drink offerings, including the soothing 'Sake-Kasu Shake' and 'Gentle Ama-zake,' will come with a discount of 100 yen, making it the perfect way to kick off the week with the benefits of fermentation.

Bringing Fermentation to Your Table

The goal of Hacco Monday is to make it more accessible for people to enjoy the exquisite Daiginjo sake-kasu or Junmai Daiginjo kasu carefully crafted by Niigata’s skilled brewers. The initiative aims to introduce the gentle effects of fermentation into everyday life, promoting a balanced lifestyle that enhances both body and mind. The sake-kasu available will include premium selections such as Tsunan Brewery's Daiginjo sake-kasu, Okufu Brewery's, and Niigata Meijo's Junmai Daiginjo kasu, as well as sake-kasu produced from the locally grown Uonuma Koshihikari rice—each one a testament to the painstaking craftsmanship of the region.

Experience a Fermented Lifestyle in Ochanomizu

Located just outside the ticket gates of Ochanomizu Station, FARM8 STAND invites you to dive into the world of fermented drinks and Niigata sake-kasu. Don't miss the chance to explore and enjoy a lifestyle enriched with fermentation.

Hacco Monday - Event Details:

• - Start Date: May 26, 2025, and every Monday thereafter for approximately three months.
• - Location: FARM8 STAND (2nd floor of Ecute Edition Ochanomizu, outside of JR Ochanomizu Station)
• - Offerings:

- Premium Daiginjo sake-kasu (500g) at just 200 yen (limited to first 100 customers each day).
- Discounts on all fermented drinks like 'Sake-Kasu Shake' and 'Gentle Ama-zake,' reducing prices by 100 yen.

For those who cannot make it to the physical store, the sale of sake-kasu will also be available through our online shop, with shipping fees applicable. Visit our online store here!

About FARM8 STAND in Ochanomizu

FARM8 STAND is more than just a store; it’s an experiential space centered around fermentation, Japanese sake, and craftsmanship. Inside, you can savor the healthy fermented drink 'Sake-Kasu Shake,' participate in self-service sake tasting featuring 12 different Niigata sakes, or draw a sake-themed fortune from our 'Sake Mishima Gacha.' We also collaborate with artisans from the Tsubame-Sanjo region to showcase handcrafted sake vessels and kitchen tools, creating an alluring space where the traditional culture of Niigata meets modern aesthetics.

Store Information

• - Name: FARM8 STAND
• - Location: 2nd floor of Ecute Edition Ochanomizu, JR Ochanomizu Station (outside ticket gates)
• - Opening Date: May 14, 2025
• - Hours: 10:00 AM - 9:00 PM (until 8:00 PM on weekends and holidays)
• - Duration: Approximately 3 months (subject to change)
• - Management: FARM8 Inc. (Website)

About FARM8 Inc.

Founded in 2015, FARM8 Inc. operates out of Nagaoka City, Niigata Prefecture, focusing on the themes of fermentation, agriculture, and craft. The company develops products utilizing local resources and spearheads innovative distribution methods for regional designs. Some of its notable projects include the cocktail base 'Ponshu Graph,' the fermentation drink stand 'Hacco to Go!,' a subscription service for sake delivery known as 'SAKEPOST,' and plant-based fermentation yogurt 'JOGURT.' With the motto, 'Bringing regional wisdom and deliciousness into everyday life,' FARM8 seeks to forge new connections between urban lifestyles and rural knowledge.