Exploring the Latest Hotel Technology: Insights from Hotels.com International Survey

Every year, Hotels.com conducts an insightful investigation known as the "Hotel Room Insights International Survey," which takes a close look at the latest technologies being utilized in hotels across the globe. This year, they focused on over 450 hotels to gauge how advancements are transforming guest experiences.

Key Findings from the Survey

The survey shed light on several critical aspects of modern hotel technology, revealing what features are currently essential in hotels. Approximately 52% of hotels conduct verbal explanations regarding the use of amenities like smart lighting, Wi-Fi, and in-room entertainment systems during check-in. This indicates that, despite the rise of technology, personal interactions remain a key component of guest experience.

ComfortTech: The Latest Trend

Among the findings, one of the standout trends is the growing importance of what is dubbed "ComfortTech." This includes smart fans, lighting, and televisions that enhance the comfort and quality of the stay. As guests look for practical and comfortable solutions during their lodging, hotels are increasingly adopting these smart technologies to meet rising expectations.

Desire for Human Interaction

Interestingly, 70% of respondents noted that guests prefer face-to-face conversations with hotel staff during check-in or when assistance is required. This finding underscores the enduring significance of hospitality and personal service, even in an increasingly digital world.

The Smartest Space: Bathrooms

Among the hotel spaces, bathrooms have emerged as the most technologically advanced. Features are being introduced at a remarkable pace, such as smart mirrors that display weather forecasts, sensor-equipped faucets, and smart showers that change color based on water usage. High-tech toilets with voice activation for water filling and facilities catering to wheelchair users are becoming commonplace in many hotels. This showcases the industry's commitment to improving every aspect of the guest experience.

Challenges with Technology

However, the implementation of technology isn't without its challenges. As hotels welcome innovative gadgets, some guests often struggle to utilize them effectively. Consequently, 52% of hotels mentioned the necessity of verbal explanations at check-in to ensure guests can navigate the technological enhancements. Some hotels are even reconsidering their positions on certain tech tools, removing robotic services as they reevaluate the importance of human service.

Innovative Technologies on the Horizon

The survey also hinted at trends for the future, particularly in Japan, where hotels show heightened interest in translation and interpretation applications to assist international travelers in breaking down language barriers. This is becoming increasingly relevant as inbound tourism continues to rise.

A Look at Five Global Hotels Showcasing the Latest Technologies

1. Grand Hyatt Jeju (South Korea): This hotel is equipped with smart rooms, a robot butler, smart mirrors, and facial recognition.
2. Pullman Singapore Orchard (Singapore): Features a "Transforming Room" operated via QR code, allowing guests to customize their environment effortlessly.
3. Hotel EMC2, Autograph Collection (USA, Chicago): A boutique hotel blending art, science, and technology with features like robot room service and voice assistants.
4. Rocco Forte Hotel de la Ville (Italy, Rome): Offers personalized art created from brainwaves and accepts cryptocurrency payments, while also featuring advanced audio systems.
5. Campanile Smart Lyon Est - Euroexpo Bron Aviation (France, Saint-Priest): Known as Europe’s first