#Japan #Tokyo #MEDIHEAL #Workman #Recovery Wear

Workman Colors Unveils New Spring/Summer Lineup for 2026

On February 9, 2026, Workman Colors, a subsidiary of Workman Co., Ltd., will host an exciting product launch event at the Tokyo International Forum, Hall E1. This event will spotlight the company's latest additions for the Spring/Summer season and feature the new recovery wear line, MEDiHEAL. The presentation will kick off at 10:30 AM with Tsutomu Tsuchiya, Executive Officer of Workman, outlining their ambitious strategy to dominate the competitive recovery wear market.

Highlighting Innovation and Affordability

The event aims to introduce 300 new functional casual wear pieces from Workman Colors, emphasizing value and practicality. The objective is clear: to offer superior performance at unmatched prices. In contrast to competitors selling recovery wear sets priced between 10,000 to 40,000 yen, Workman's MEDiHEAL line prices its products starting at an incredibly affordable 990 yen. This approach not only targets young consumers in their 20s and 30s but aims to democratize recovery wear for everyone.

The launch will also feature a talk session at 11:00 AM with the brand ambassador for MEDiHEAL, Takeyoshi, alongside a newly appointed prominent female ambassador. Attendees can expect insights into the brand's strategic direction and an interactive experience showcasing the benefits of the new recovery line.

MEDiHEAL Recovery Wear Takes Center Stage

The MEDiHEAL recovery wear series has turned out to be a phenomenal success, with an astonishing 3.19 million pieces sold within just 20 days during the autumn/winter season. A recent report from the Japan Recovery Association highlighted that over 85% of individuals in their 20s and 30s experience fatigue regularly, showcasing a growing demand for affordable, effective recovery solutions.

During the event, attendees will have an opportunity to experience MEDiHEAL products firsthand, including an exhibit of 24 new items that cover everything from innerwear to bedding. The company will also showcase a Blood Flow Scope that visualizes the benefits of their recovery wear in terms of promoting circulation, underlining their commitment to innovation.

Virtual Fitting and Exclusive Experiences

Beyond just recovery wear, the new Workman Colors line promises to redefine casual wear with a focus on functional design and affordability. The event will introduce 300 items of casual wear marked as 'economic support pricing'—a clear commitment to provide stylish yet inexpensive everyday wear. Notably, attendees can engage in a Virtual Try-On experience using Google Cloud's generative AI technology, making shopping both fun and efficient without the need for physical trials.

Moreover, showcasing the latest XShelter heat-resistance wear, Workman will present 80 innovative items designed to combat extreme heat. A simulated 45-degree Celsius experience room will allow guests to test the cooling properties of XShelter, with thermal cameras used to visualize the cooling effects of the clothing.

A Not-to-Miss Event

The product launch event on February 9th promises to be a monumental occasion not only for Workman but for the industry as a whole. With its blend of cutting-edge functionality and low pricing, Workman is positioning itself to become the leading provider in the recovery wear sector. Whether you are a fashion enthusiast or simply in search of affordable, functional clothing, the Workman Colors event will offer valuable insights and memorable experiences that you won't want to miss!

Be sure to mark your calendars and join us at the Tokyo International Forum to experience the future of workwear and recovery apparel firsthand!