#Japan #Tokyo #Samsung #AnyMind Group #AnyLive

AnyMind Group's New Venture with Samsung

In a significant advancement in the retail technology space, AnyMind Group has officially rolled out its AI live commerce platform, AnyLive, in collaboration with Samsung Electronics. This initiative targets eight key markets across Southeast Asia and Oceania, specifically Australia, Indonesia, Malaysia, New Zealand, the Philippines, Singapore, Thailand, and Vietnam. With this launch, Samsung aims to bolster sales of its home appliances and mobile products through an extensive expansion of its live commerce strategy within these diverse markets.

Background of the Initiative

The need for effective purchasing strategies utilizing live commerce is growing rapidly in the Southeast Asian and Oceania regions as e-commerce usage expands. However, operational challenges such as language barriers, time zone differences, and the recruitment of suitable personnel have been hurdles for many businesses. AnyMind’s AI-driven approach aims to tackle these obstacles head-on.

Implementation Overview

Samsung will leverage AnyLive on major e-commerce platforms like Shopee and Lazada, as well as its own e-commerce site, specifically targeting the Southeast Asian market. Furthermore, Samsung has also initiated live broadcasts using AI avatars on its e-commerce site tailored for the Australian and New Zealand sectors. This strategic deployment has resulted in an impressive total of 4,450 hours of extended broadcast time across the eight markets monthly.

Detailed Implementation

Samsung Electronics has developed a robust live commerce transmission framework by using three types of AI avatars: custom-designed original avatars, avatars from AnyLive's existing bank, and generative AI avatars specifically for the Australian and New Zealand markets. These AI avatars are capable of providing real-time responses to viewer inquiries in various local languages and accents, offering tailored product descriptions to consumers in each market. This innovative technology allows Samsung to efficiently expand its live commerce operations across multiple markets without the need to increase staff.

Insights from Samsung and AnyMind Leaders

Chang Soo Park, the head of online business for Samsung Electronics in Southeast Asia and Oceania, has emphasized that the way businesses connect with their customers is currently undergoing a significant shift. He notes that the traditional scheduled broadcast model is evolving into an 'Always-On' relationship, where consumers can connect at their convenience. Park states, "Together with AnyLive, we are breaking down the barriers of time and location to create a new customer experience. We aim to deliver real-time, high-quality demonstrations tailored to individual needs through AI-driven live commerce."

Meanwhile, Kubo Meichu, Managing Director of Global E-Commerce at AnyMind Group, noted that the live commerce industry is entering a new phase termed 'hybrid retail.' He points out that while technology should not replace the charisma and immediacy of human hosts, it is essential to create an environment that alleviates the constraints faced by hosts and allows them to better showcase their value. AnyLive supports operations with features like 24/7 broadcasting and multilingual capabilities, enabling creators to focus more on high-quality communication and planning.

This partnership between AnyMind and Samsung marks a crucial step towards establishing a baseline for live streaming commerce across the Southeast Asian and Oceania markets.

About AnyLive

AnyLive is a groundbreaking live commerce platform featuring generative AI capabilities. By utilizing AI models (avatars) created through advanced technology, the platform supports multilingual live streaming. Brands can utilize AI hosts that align with their image and simultaneously broadcast across various platforms, languages, and regions. The efficiency of production and script creation through AI also allows for lower-cost solutions in live commerce, supplemented by data-driven suggestions for continuous revenue growth. For more information, visit AnyLive.

About AnyMind Group

Founded in Singapore in 2016, AnyMind Group operates as a technology company with a presence in 15 countries and regions across Asia. Focusing on social marketing and social commerce, AnyMind offers an integrated BPaaS (Business Process as a Service) model that spans e-commerce and offline distribution, supporting brand growth through combined data and operations. The company is publicly listed on the Tokyo Stock Exchange under the stock code 5027.