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Class Intercom's 2025 Social Media in Education Report

In an era where social media has transformed communication and interaction, schools are now strategically harnessing its power to enrich educational experiences. Class Intercom, a leader in social media management for the education sector, has released its 7th Annual Social Media in Education Report, providing a comprehensive analysis of how educational professionals are using social media to enhance their institutions. This year's report captures insights from educators, administrators, and school PR professionals, shedding light on evolving trends and practices in the educational landscape.

Transitioning from Experimentation to Strategic Implementation

One of the most notable trends observed in the report is the shift schools are making from merely experimenting with social media to developing intentional strategies that facilitate structured workflows and sustainable content programs. In previous years, educational institutions approached social media primarily as a tool for digital storytelling. However, the findings of the 2025 report indicate that schools are now formulating advanced strategies that encompass various facets of social media engagement.

Dr. Jill Johnson, a distinguished educator and edtech leader, highlighted, "More schools are refining their strategies and leaning into content that highlights real people—students and staff alike." This assertion signifies a change in perception; schools that were once hesitant to engage with social media are now actively embracing student-created content, leading to stronger community ties and meaningful learning opportunities.

Key Findings of the 2025 Report

The report provides an in-depth exploration of several critical areas related to social media use in schools:

1. How Schools Use Social Media: Schools are increasingly using social media platforms to disseminate information, engage with the community, and showcase student achievements.

2. Approach to Paid Social Media: Institutions are beginning to explore paid social media strategies to enhance their reach and engagement efforts, illustrating a willingness to invest in their online presence.

3. Content Creation and Management: The emphasis on crafting authentic content that reflects the school’s culture and community life has grown significantly, showcasing a collaborative effort between educators and students.

4. Collaboration on Content: The report emphasizes how educators and students are coming together to create shared content that resonates with their audience.

5. Student Contribution: There is a notable increase in the involvement of students in social media planning and content creation, allowing them a voice in representing their experiences.

6. Research-Based Strategies: Schools are observing the application of research-based strategies regarding student participation, indicating serious thought and planning behind social media initiatives.

7. Outcomes of Student Involvement: The report also acknowledges the positive outcomes that arise from encouraging student involvement in social media, such as increased engagement and a sense of ownership over their narratives.

Embracing Authentic Voices

As the findings indicate, schools that looked to incorporate student perspectives into their social media strategies did not just amplify voices. They fostered a culture of collaboration among educators, students, and the broader community, leading to deeper connections and enhanced educational experiences.

Dr. Johnson noted the significance of integrating student voices into the content. By allowing students to contribute as creators, schools are not only developing authentic content but also paving the way for invaluable skill-building opportunities that prepare students for the digital world.

Conclusion

The 2025 Social Media in Education Report provides a snapshot of an educational landscape in transition—one that emphasizes strategic planning, community engagement, and student involvement. As educational institutions evolve, so do their approaches to social media, paving the way for a future where comprehensive, inclusive, and authentic voices characterize the educational narrative.

For more information or to download the complete report, visit Class Intercom's official website.