#Japan #Shinjuku #mariness #Charcoal Aojiru #NemuRika Pajamas

Mariness Makes a Splash at Aitai Biteki 2025

Mariness, a wellness brand, made its debut at the much-anticipated event, Aitai Biteki 2025, which took place on September 20-21, 2025, at Shinjuku's LUMINE 0. This year’s theme, "Beauty Expo," allowed attendees to explore cutting-edge beauty trends. Mariness showcased its latest product, the Charcoal Aojiru, offering tastings that wowed visitors with feedback like, "It's easy to drink" and "I can easily incorporate it into my daily routine." The excitement was palpable, making Mariness's booth a hotspot throughout the event.



The event, hosted by the beauty magazine "Biteki," featured brand booths, engaging stage presentations, and exclusive experiences, all creating a vibrant atmosphere of beauty and wellness. Guests flocked to Mariness’s tasting area, eager to try the Charcoal Aojiru, which received acclaim for its light taste and smooth texture, with remarks such as "It's refreshingly easy to drink" and "It tastes similar to matcha, making it easy to incorporate into my daily routine." The buzz around the product was intense, made even more engaging by interactive activities at the booth.

In addition to product tastings, the event featured a riveting stage presentation by sleep expert, Mariko Kobayashi. She shared insightful tips on enhancing sleep quality and introduced her specially designed recovery wear, "NemuRika Pajamas," which is aimed at improving the sleeping environment. Comedian Barbie, known for her engaging presence, also graced the stage, mixing humor with wisdom and bringing the audience to fits of laughter while underlining progressive beauty practices.

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Product Highlights

Charcoal Aojiru

Mariness has engineered the Charcoal Aojiru to prioritize drinkability, ensuring it can be seamlessly integrated into a daily health routine. This high-functioning green juice combines beneficial probiotics with charcoal to promote gut health.

• - Product Name: Charcoal Aojiru
• - Content: 90g (3g x 30 packets)
• - Price: ¥3,980 (tax included)

NemuRika Pajamas

The NemuRika Pajamas are a unique piece of recovery wear aimed at enhancing sleep quality. Utilizing their proprietary infrared material, NEMUREC Core®, these pajamas are crafted to ensure optimal comfort for a better sleeping experience.

• - Product Name: Mariness NemuRika Pajamas
• - Retail Price: ¥23,800 (tax included)
• - Available Colors: Pink, Navy

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All About Mariness

The brand Mariness encapsulates the ethos of, "Bringing health closer to you." Focusing on three vital aspects of wellness—exercise, nutrition, and rest—the brand offers products designed to easily fit into everyday life, providing natural opportunities for health improvements. By substituting familiar routines with Mariness's offerings, individuals can effortlessly take the first steps towards healthier lifestyles. The brand's popularity skyrocketed with its best-selling product, Mariness Protein, which won the Rakuten "Shop of the Year" award for two consecutive years. To date, the total sales have surpassed 1.5 million units, garnering a significant following.

About P2C Studio

P2C Studio is a professional company operating in the realm of P2C (Person to Consumer), specializing in creating impactful brands and products that center around human experience. The company strategically maximizes the communications and sales of various products, including branding, merchandise, licensing, and digital content, harnessing integrated marketing approaches.

• - Established: June 2021
• - CEO: Shinji Senoo
• - Located: Midtown Tower, 28th Floor, 9-7-1 Akasaka, Minato-ku, Tokyo
• - Shareholder: UUUM Co., Ltd. (100% subsidiary)
• - Business Activities: P2C business, original merchandise, licensing, and e-commerce management

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