ANTA Makes Its Mark with First U.S. Flagship Store Opening in Beverly Hills

ANTA Opens Its First U.S. Flagship Store in Beverly Hills

ANTA, a prominent name in global sportswear, is set to open its inaugural U.S. flagship store in the glamorous location of Beverly Hills on February 13, 2026. This major milestone underscores ANTA's commitment to establishing a robust presence in the U.S. sportswear market, reflecting the brand's long-term investment in American consumers and athletes.

The opening announcement comes with much anticipation, especially since it will be celebrated with a grand ribbon-cutting ceremony attended by notable figures. Key guests include ANTA’s top executives, officials from the City of Beverly Hills, representatives from the Beverly Hills Chamber of Commerce, and iconic NBA athletes Kyrie Irving and Klay Thompson, elevating the significance of this event within the sports and fashion communities.

Located at 330 N. Beverly Drive, this flagship store spans approximately 2,500 to 3,000 square feet and represents more than just a retail outlet. It serves as a brand hub and a showcase for ANTA's innovative product offerings, which include performance running gear, lifestyle footwear, signature basketball shoes, and trendy apparel. The design of the store reflects a modern retail experience, featuring immersive storytelling that connects shoppers to the athletes who inspire the brand.

But the store aims to become much more than a shopping venue. ANTA plans to host a variety of community-focused initiatives, including run clubs and athlete-led events. These activities are intended to cultivate a cultural hub that celebrates the intersection of sports and the diverse heritage of Chinese Americans. ANTA’s vision is to create a vibrant space that encourages community interaction and engagement with sports culture.

Samuel Tsui, CEO of ANTA Brand, expressed his excitement about this new chapter for the company. He stated, "Opening our first U.S. flagship in Beverly Hills is a defining moment for ANTA. This store represents our commitment to the U.S. market and our belief that sport, culture, and performance innovation belong on the world’s biggest stages. Beverly Hills is the perfect home for that vision." His comments reflect a broader strategy for ANTA, which already boasts an extensive global footprint with over 12,000 stores in China alone.

The ceremony will feature welcoming remarks from city officials and key ANTA executives, culminating in the official ribbon cutting led by Irving and Thompson. Guests will have the opportunity to meet the athletes and learn about their collaboration with ANTA, enhancing the overall experience of this remarkable occasion.

In addition to celebrating the opening, the event will provide invited guests and media an exclusive opportunity to explore new product assortments and take in the unique aesthetics of the flagship. Special areas within the store will be dedicated to highlighting the brand’s athletes, bringing to life the stories and innovations behind the products sold.

This flagship store is a pivotal step for ANTA in solidifying its presence in the U.S. as it sets the groundwork for further brand expansion, partnerships with athletes, and greater consumer engagement nationwide. ANTA’s journey began in 1991, and its commitment to enriching the sportswear field through innovative design and elite athlete collaborations remains steadfast.

In summary, ANTA's Beverly Hills flagship store is not just a retail space; it is a landmark in the brand's ambitious growth strategy in the American market, combining cultural significance with sports performance. This move is expected to resonate not only with sports enthusiasts but also with the wider community that values performance, innovation, and cultural exchange.