#USA #San Francisco #hospitality #Email Marketing #Sojern

Introduction to Sojern’s Email Campaigns

In the rapidly evolving hospitality industry, successful marketing strategies are crucial for driving bookings and building customer loyalty. Sojern, a prominent marketing platform tailored specifically for the hospitality sector, has recently announced the introduction of its fully managed email marketing service. This innovative service is designed to enhance revenue generation for hoteliers by offering an easier and more efficient way to engage with travelers. By adopting a pay-for-performance model, Sojern not only simplifies the process of executing email campaigns but also ensures that hotel marketers get value for their investment.

The Need for a Robust Email Marketing Solution

As the travel sector continues to grow, email remains one of the most powerful tools available for hotels to nurture relationships with their guests. With the email marketing revenue projected to reach $17.9 billion by 2027, hoteliers must leverage this channel to capture more direct bookings and reduce reliance on online travel agencies (OTAs). However, many hoteliers face challenges such as limited budgets, lack of expertise, and time constraints, which hinder their ability to effectively utilize email marketing.

Sojern's Fully Managed Email Service

With the new fully managed email marketing service, Sojern takes the reins, allowing hoteliers to focus on delivering exceptional guest experiences rather than getting bogged down in the complexities of campaign creation and management. This service seamlessly integrates with the hotel’s property management system (PMS) and utilizes sophisticated AI-driven tools to create tailored email campaigns that resonate with travelers.

Hotel marketers can now access Sojern’s Guest Marketing Suite in collaboration with a team of skilled email designers and copywriters. This collaboration ensures that every campaign launched is not only well-crafted but also effectively communicates the hotel's brand message to the intended audience. Furthermore, the service features automated reconciliation processes, simplifying operational tasks and allowing hoteliers more time to focus on their guests.

The Impact of Personalization

Noreen Henry, Chief Revenue Officer at Sojern, highlights the growing consumer expectation for personalized experiences. With 90% of consumers anticipating that brands understand and cater to their unique needs, hotels must adopt strategies that offer tailored experiences right from the point of inquiry. By leveraging Sojern's managed email service, hoteliers can deliver prompt and relevant communications, fostering guest engagement and increasing the likelihood of direct bookings.

Direct Bookings vs. OTA Dependence

While OTAs will remain a significant part of the booking process, the trend is shifting towards direct bookings. According to projections, by 2030, nearly $409 billion in direct digital bookings will surpass OTA-generated bookings, estimated at $333 billion. Sojern’s email service equips hoteliers with the tools they need to capitalize on this trend—developing brand-aligned campaigns that aim to attract previous guests, encourage repeat stays, and recover lost bookings while reducing reliance on OTAs. Repeat customers are typically more profitable, spending 67% more than new guests, underscoring the importance of investing in personalized email initiatives.

Innovative Pricing Model

Budget constraints are often a concern for hotel marketers. To tackle this issue, Sojern’s pay-for-performance model ensures that hoteliers only pay for the performance derived from their email campaigns. This approach alleviates the financial burden associated with upfront costs, allowing hotel marketers to allocate resources more effectively. Additionally, By utilizing coordinated campaigns that span multiple channels, the budget is optimized to maximize return on investment (ROI), ensuring that each marketing touchpoint complements the others.

Conclusion

The launch of Sojern’s fully managed email campaigns represents a significant advancement in marketing solutions for hoteliers, allowing them to engage travelers more effectively while managing costs. As the industry continues to evolve, leveraging such innovative services will be essential for hotels aiming to enhance customer relationships and streamline their marketing efforts. Hoteliers interested in elevating their marketing strategies can sign up for this new service through Sojern’s website.

About Sojern

Founded in 2007, Sojern is recognized as a leading marketing platform specifically designed to boost the growth and profitability of the travel industry. With teams spanning the globe, Sojern provides services and software that deliver comprehensive traveler insights, enabling more than 10,000 marketing professionals in the hospitality sector to connect and engage with their target audience effectively.