TRESemmé Unveils Paige DeSorbo as Ambassador for the Gloss Collection

Get Glossed Up with TRESemmé's New Campaign

TRESemmé is taking the beauty world by storm with its latest campaign, featuring television personality and fashion icon Paige DeSorbo as the face of its 'Give Gloss' initiative. This exciting partnership showcases the new Lamellar Gloss Collection, designed to transform dull hair into a glossy masterpiece in just a few easy steps.

The Essence of Gloss

TRESemmé's Lamellar Gloss Collection harnesses patented Lamellar Lamination technology, promising users not just a superficial shine but an enduring gloss that can last up to 72 hours. This range consists of five unique products, creating not just a beauty regimen, but a party for your hair. As TRESemmé puts it, gloss is about more than just appearance; it’s a lifestyle, promoting confidence, camaraderie, and the beauty of sharing joy with others.

In a world where self-care often involves a little extra glam, TRESemmé encourages everyone to embrace their shine. Whether it’s giving a pep talk to a roommate before a big date or bonding with fellow beauty enthusiasts, this campaign highlights that when one person shines, everyone can bask in that glow.

Celebrating a New Era with Paige DeSorbo

Paige DeSorbo, best known for her role on the reality series Summer House and co-hosting the Giggly Squad podcast, is not just a pretty face. She embodies the spirit of the campaign, celebrated for her genuine approach to life and friendships. "I've always seen my hair as the ultimate accessory, so working with TRESemmé is a literal dream come true," Paige shared, highlighting her longstanding love for the brand since 2014. Her involvement as an ambassador represents a commitment to uplifting each other through community and shared experiences.

The Collection Breakdown

The Lamellar Gloss Collection includes:
1. Lamellar Gloss Shampoo - Infuses heat protection from the first wash.
2. Lamellar Gloss Conditioner - Complements the shampoo with nourishing ingredients.
3. Lamellar Gloss Finishing Oil - Seals and aligns hair, enhancing shine.
4. Lamellar Gloss Cream Serum - This multi-use product hydrates and can be applied pre-shampoo, as a rinse-off treatment, or leave-in.
5. Lamellar Gloss Shine Spray - Ensures your glossy locks maintain definition and polish.

With these five products, TRESemmé's goal is to enhance the natural fibers of the hair, making it glossy and smooth, suitable for various hairstyles—from sleek ponytails to tousled waves.

A Launch Celebration to Remember

To commemorate this exciting launch, TRESemmé is hosting a three-day event in New York City from April 7-9, celebrating the gloss movement with fun activities and a special treat: a limited-edition Hot Gloss, inspired by the Lamellar Gloss Finishing Oil but not containing it. This special hot honey concoction, featuring Spicy Peach flavor, will be available for purchase starting April 10.

The campaign doesn't stop there—it's also kicking off across various media, including digital platforms and television commercials, designed to capture the attention of beauty enthusiasts everywhere. And don't miss the unique 1-800-Gloss hotline episode starring Paige on her successful podcast, adding yet another layer to this ambitious campaign.

Affordable Luxury for All

The TRESemmé Lamellar Collection is designed to be accessible, with each product retailing around $6.99, offering salon-style hair care without breaking the bank. TRESemmé believes that every individual deserves to have high-quality hair care that allows them to feel confidently beautiful.

In conclusion, the collaboration between TRESemmé and Paige DeSorbo is about embracing beauty in all its forms. It's an uplifting movement that encourages radiance, community, and the eternal allure of glossed-up hair. Get ready to shine bright, because TRESemmé is here, and glossing up is officially in style!