#Japan #Tokyo #PRONTO #EXILE SHOKICHI #Beaujoguria

Introduction to the New Beaujolais Experience

On November 20, 2025, PRONTO Corporation, renowned for its dining chains like PRONTO and Di PUNTO, launched a special beverage that has caught the attention of wine enthusiasts—'Beaujoguria'. This innovative drink, developed under the supervision of EXILE SHOKICHI, marries the classic elements of Beaujolais Nouveau with a modern twist, making it approachable and enjoyable for everyone.

The Launch Event

The launch event for 'Beaujoguria' was held at various PRONTO locations, marking the release of Beaujolais Nouveau. The event featured a delightful gathering with EXILE SHOKICHI and Adrien Duboeuf-Lacombe from Georges Duboeuf, the esteemed winery behind the Beaujolais Nouveau itself. The occasion not only celebrated the unveiling of 'Beaujoguria' but also explored food pairings that elevate the wine experience.

What is Beaujoguria?

'Beaujoguria' is a fruit sangria made from the freshest Beaujolais Nouveau. With a lower alcohol content of around 6%, it invites both seasoned wine drinkers and newcomers to savor its vibrant, fruity flavors. The intent behind this creation is to encourage people to explore wine in a more relaxed and enjoyable manner.

Customer feedback from the launch event highlighted the wine’s unique qualities—comments included praise for its refreshing taste and the way its flavors evolved as fruits blended into the mix. The attendees expressed how 'Beaujoguria' was perfect for novice wine drinkers as well, significantly boosting its appeal.

Event Highlights

During the event, selected guests enjoyed a firsthand experience of 'Beaujoguria' as EXILE SHOKICHI personally served them the drink. A communal toast led by SHOKICHI brought an atmosphere of celebration and joy, marking the joy of this unique offering. Following the cheers, a lively discussion took place where both SHOKICHI and Duboeuf shared insights about the wine's development and suggested food pairings.

EXILE SHOKICHI’s Insights

EXILE SHOKICHI described 'Beaujoguria' as a refreshing fruit sangria designed to be enjoyed casually and joyfully. He recommended pairing it with crispy margarita pizza where one could alternately enjoy spicy and sweet flavors, reflecting the versatility of 'Beaujoguria'. Additionally, he highlighted the importance of pairing it with high-quality beef dishes like 'Umakami' beef Carpaccio, ensuring a delightful culinary experience. A surprising but delightful choice was the hard classic pudding, which SHOKICHI stated complemented the fruitiness of 'Beaujoguria' exceptionally well.

Georges Duboeuf’s Perspective

Adrien Duboeuf-Lacombe shared insights into the Beaujolais Nouveau itself, stating that the excellent weather this year resulted in grapes with concentrated, rich flavors. He expressed confidence that both Beaujoguria and Beaujolais Nouveau could be enjoyed in various styles, encouraging wine lovers to explore the dynamics of acidity and sweetness.

Availability and Future of 'Beaujoguria'

On November 20, 2025, 'Beaujoguria' and its recommended food pairings became available at PRONTO locations across the country. Whether you’re a wine connoisseur or a casual drinker, PRONTO welcomes everyone to indulge in this exciting new experience. With its dual purpose as a café and an izakaya—known as 'Kissakaba'—PRONTO aims to create community spaces where everyone can gather, relax, and enjoy exceptional food and drink.

Join the PRONTO family for your new Beaujolais Nouveau experience today! For more details, visit the official PRONTO website and social media pages.