MoEngage Secures $100 Million Funding to Expand AI Marketing Capabilities in North America and EMEA
MoEngage Raises $100 Million to Enhance AI Marketing Strategies
MoEngage, known for its innovative AI-based customer engagement platform, has successfully secured $100 million in a recent funding round. This significant investment was led by Goldman Sachs Alternatives and A91 Partners and aims to facilitate the company's expansion in North America and the EMEA (Europe, the Middle East, and Africa) region. This funding round marks a critical juncture for MoEngage as it aims to solidify its positioning in the ever-evolving landscape of digital marketing technologies.
The capital raised will be utilized to accelerate the development of MoEngage's flagship product, Merlin AI, a suite of intelligent agents designed specifically for marketing and product teams. These AI agents enable businesses to automate campaign management and leverage data-driven insights, thereby enhancing customer conversion rates.
Expanding Global Footprint
The demand for next-generation marketing technologies continues to surge globally, and MoEngage is at the forefront of this trend. With over 300 global brands using its platform, which includes well-known names such as SoundCloud, McAfee, Domino's, and Deutsche Telekom, MoEngage reaches over two billion consumers monthly.
CEO and co-founder Raviteja Dodda stated, "The momentum we are experiencing globally, alongside our leading position in Asia, confirms that brands are moving beyond traditional marketing clouds. This investment will fuel our next phase of growth in North America and the EMEA region." This move reflects a broader cultural shift in marketing strategies as companies strive to provide more personalized and automated consumer experiences across various digital channels.
MoEngage's increasing prominence is illustrated in its impressive client roster. For example, Hope Barrett, Senior Director of Marketing Technologies at SoundCloud, praised the platform's efficiency, noting the seamless migration of over 120 million users within just 12 weeks and its pivotal role in improving customer retention through data-driven product launches.
In light of the funding, Rajat Sood, Managing Director at Goldman Sachs Alternatives, emphasized the investment's alignment with Goldman Sachs’ commitment to fostering leading tech platforms that utilize AI to meet global business needs.
Kaushik Anand, Partner at A91 Partners, echoed this sentiment by expressing excitement to support MoEngage as it continues its innovation and expansion efforts. He mentioned that over the past six years, the team has consistently impressed investors with its growth and product development capabilities.
Focus on North America and Europe
The UK and European markets have emerged as crucial growth areas for MoEngage. As businesses accelerate their digital transformation initiatives, the demand for AI-driven customer engagement platforms is booming across various sectors, including retail, eCommerce, financial services, and telecommunications.
MoEngage currently employs around 800 professionals across its 15 global offices. To enhance its market presence, the company plans to significantly increase its workforce, especially in North America and Europe. This includes expanding teams focused on customer success, sales, marketing, and support, while also hiring new talent to deepen its AI capabilities.
The organization actively collaborates with key European brands to unify customer data and deliver personalized omnichannel marketing experiences. By utilizing AI, MoEngage aims to empower businesses to improve customer retention and loyalty in a competitively growing digital landscape.
As MoEngage embarks on this ambitious journey, it continues to be recognized in the industry. In May 2025, the company was awarded the Customer Choice in the Gartner Peer Insights report for Multichannel Marketing Platforms and was named a strong performer in the Forrester Wave report for Cross-Channel Marketing Platforms in Q4 2024.
For more information about MoEngage and its offerings, visit www.moengage.com.
Media Contact:
Pooja Poddar Jain
Head of Communications
Email: [email protected]
This funding marks a crucial step for MoEngage as it strives to leverage AI to meet evolving customer expectations worldwide.
Topics Business Technology）
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