#United States #San Francisco #Hair Color #Madison Reed #Sheila Shekar Pollak

Madison Reed Welcomes New Chief Marketing Officer

Madison Reed, known for transforming the hair color sector with its innovative approaches, has recently announced the appointment of Sheila Shekar Pollak as the Chief Marketing Officer. With over 20 years of extensive experience in marketing, Pollak is set to significantly enhance the brand's strategic initiatives and global reach.

A Proven Leader in Marketing

Sheila Shekar Pollak joins Madison Reed from her previous roles as CMO at renowned companies, including Athleta, Biossance, and Orvis. Her career is marked by the successful creation and execution of impactful brand marketing strategies that resonate with cultural insights. Pollak has a well-established track record of strengthening consumer lifestyle brands across various industries, pointing to her capability to adapt and thrive in the competitive beauty market.

Commitment to Women’s Empowerment

One of Pollak’s core beliefs is empowering women, an ethos that aligns perfectly with Madison Reed’s mission. In her words, "I am honored to join Madison Reed, a female-founded, industry-disrupting brand. It is dedicated to inspiring women to unapologetically live their truth and feel unstoppable, confident, and beautiful." Pollak's passion for fostering communities that uplift women has been evident throughout her career, and her new role will allow her to further that commitment.

Her Vision for Madison Reed

In her new position, Pollak will lead all marketing and creative functions, aiming to inspire women to seek both high-quality hair color options and a more profound satisfaction in their lives. Her efforts will focus on growing Madison Reed's customer base through their direct-to-consumer channels, Hair Color Bars, and wholesale partnerships. Pollak will report directly to founder and CEO Amy Errett, collaborating with the executive team to drive brand engagement and revenue.

Exciting Growth Phase for Madison Reed

Madison Reed is experiencing significant growth, recently scaling its Hair Color Bar network to over 92 locations and launching innovative products targeted at a younger demographic, such as the new ColorWonder Demi-Permanent Hair Color. This particular line aims to engage Gen-Z consumers through strategic partnerships with collegiate athletes, showcasing the brand's commitment to supporting women in sports.

Community and Future Goals

Pollak’s strategic hiring comes at a pivotal moment for Madison Reed, positioning the company for continued success in an evolving market. As Amy Errett noted, Pollak’s deep-rooted passion and extensive marketing knowledge will be vital in shaping the marketing strategy for the future and pushing the brand towards new heights.

In summary, Sheila Shekar Pollak’s addition to Madison Reed marks a significant step forward for the brand as it fortifies its commitment to women empowerment while expanding its market footprint. As she embarks on this new journey, the beauty industry eagerly watches how her expertise will influence Madison Reed's future marketing strategies and community initiatives.

For more information about Madison Reed and its innovative offerings, visit www.madison-reed.com.