#USA #Northbrook #Astellas #Cooler Moments #Menopause

A Revolutionary Initiative for Menopausal Women

Astellas Pharma US, Inc., in collaboration with renowned women's health expert Dr. Jen Ashton, has launched a significant initiative named 'Cooler Moments'. This program focuses on shedding light on the experiences of millions of women facing moderate to severe menopausal symptoms, particularly hot flashes and night sweats, also known as vasomotor symptoms (VMS).

Menopause, a natural phase in a woman's life, can bring about various challenges, impacting sleep, mood, productivity, and overall quality of life. Cooler Moments aims to equip women with the knowledge and empowerment they need to articulate their symptoms and advocate for effective treatment options. Dr. Ashton, who is board-certified in OBGYN and Obesity Medicine, will play a pivotal role in this initiative by hosting a video series where she discusses myths surrounding menopause and explains the science behind these symptoms.

The program also includes real-life stories, such as one from a woman named Kris, who shares her struggles and how she managed her symptoms effectively with the new FDA-approved treatment, VEOZAH™. Notably, VEOZAH represents a groundbreaking option for many women, being the first fully hormone-free medication aimed at reducing moderate to severe hot flashes and night sweats.

Breaking Down Barriers

For far too long, menopause has been shrouded in stigma and misunderstanding. Dr. Ashton emphasizes that every woman's experience is unique and that open discussions with healthcare providers can lead to tailored treatment plans that suit individual needs. With non-hormonal options like VEOZAH now available, the conversation about menopause is evolving.

Ben Ormsbee, U.S. Head of Commercial for Women's Health at Astellas, expressed excitement about this initiative, highlighting its role in empowering women to make informed decisions about their health. 'Cooler Moments' builds upon previous efforts by Astellas, which featured testimonies from well-known personalities like actress Gloria Reuben, creating a deeper cultural conversation about menopause.

A Culture of Understanding

Through 'Cooler Moments', women are encouraged to shed any fear or judgment surrounding this natural phase of life. The initiative aims to foster reassurance and provide support, ensuring that women can access vital information regarding both hormonal and non-hormonal treatment options. The movement is set to elevate public discourse about menopausal symptoms, broadening awareness, and encouraging proactive healthcare engagement.

Cooler Moments provides a robust platform for women seeking guidance and support during this transformative life stage. It recognizes the profound impact VMS can have on everyday life and champions the need for every woman to advocate for their health and well-being.

Explore Further

For more information, individuals can visit VEOZAH.com, where resources, personal stories, and tips for effective communication with healthcare professionals are readily available. As awareness grows, so does the community of women supporting one another through menopause.

This initiative not only represents a step forward in women's health but also signals a broader commitment to addressing critical health issues that affect millions of women. It's an invitation to amp up the conversation about menopause, promote understanding, and endorse a supportive network where women can feel safe and empowered to express their needs during this key transition in their lives.