#USA #Houston #Christian Brothers Automotive #Franchise Innovation #Care+ Award

Christian Brothers Automotive Celebrated with Prestigious 2025 Franchise Innovation Award

In a notable achievement for the automotive service industry, Christian Brothers Automotive (CBA) has received the coveted 2025 Franchise Innovation Award from Franchise Update Media. This recognition marks an important milestone in their ongoing mission to enhance customer service within the automotive repair sector.

The Franchise Innovation Awards are organized annually to spotlight the enterprises that excel in introducing novel and effective strategies to elevate their brand. The contest brought together over 80 contenders, all vying for recognition across four primary categories: Marketing & Branding, Products & Services, Operations, and Human Resources. Ultimately, CBA triumphed in the 'Products & Services' category, being honored with the Most Innovative Service Introduction Award. The award was given for their Nice Difference Care+ vehicle service contract, which is designed to redefine the automotive care experience.

A Revolutionary Approach to Vehicle Protection

The Nice Difference Care+ program stands out as a fresh approach to vehicle protection. Unlike traditional vehicle warranties, which can impose lengthy contracts, Care+ adopts a subscription-based model that provides clients significant flexibility. This month-to-month service enables users to avoid long-term commitments while offering numerous features, including:

• - Transparent Coverage: Care+ ensures vehicle inspections are completed upfront to identify any existing issues and clarify coverage exclusions.
• - Seamless Claims Process: Clients experience effortless claims without any third-party processing delays, assuring an efficient and customer-friendly service.
• - Routine Maintenance Incentives: Every four months of active coverage, members receive a $50 oil change credit, which not only encourages regular vehicle maintenance but also contributes to car longevity.
• - Support for Heroes: To honor veterans, first responders, and active military personnel, Care+ includes a zero-dollar deductible upon sign-up, demonstrating CBA's commitment to serving those who serve.

Currently, the service boasts nearly 1,590 active subscriptions and has processed over 400 claims since its inception. This innovative offering not only enhances CBA's service repertoire but also aids franchise owners in distinguishing themselves in a competitive marketplace, thereby improving customer loyalty.

A Mission Steeped in Values

Donnie Carr, president and CEO of CBA, expressed gratitude for the award, stating, "We're honored to be recognized for Nice Difference Care+. This award reflects the heart of our mission to provide car care built on trust, clarity, and convenience." He elaborated further, reinforcing how Care+ manifests the brand's commitment to customer-centric service, emphasizing the journey from initial inspection to successful claims.

Scott Comar, VP of warranty administration, praised the initiative, adding, "Nice Difference Care+ embodies our collective effort to deliver a smoother, more transparent experience for guests. We're incredibly grateful to our team for the dedication that brought this program to life."

Founded in Mission Bend, Texas, in 1982, Christian Brothers Automotive has continually redefined automotive care with a focus on fostering a positive customer experience. Their guiding principle, to 'Love your neighbor as yourself,' signifies their people-first approach, a testament to their enduring values.

CBA has impressively expanded to over 315 locations across 30 states, consistently achieving high satisfaction ratings. It has been recognized multiple times by J.D. Power as the leading provider of customer satisfaction in the aftermarket full-service maintenance and repair sector. This latest award further underscores CBA's commitment to high standards in customer service and innovation in the automotive industry.

For more updates and information about CBA, visit cbac.com and follow them on social media.

About Franchise Update Media

As a leader in the franchising sector for over 35 years, Franchise Update Media focuses exclusively on providing educational resources and opportunities for franchisees and franchisors. Their dedication to fostering growth in the franchising community aligns closely with CBA's own mission of customer-driven service.

For further insights into their impact on franchising, visit Franchising.com.