#Japan #Tokyo #HUBLIC COFFEE #BREW CARRY #Coffee Roasters

Introducing BREW CARRY: Your Portable Coffee Companion

HUBLIC COFFEE, led by CEO Seigo Umezawa and based in Meguro, Tokyo, has collaborated with nine skilled coffee roasters from across Japan to create the innovative portable drip coffee called 'BREW CARRY'. This new product is designed to cater to various scenarios—be it enjoying a serene morning in the great outdoors, gathering around a campfire at night, or unwinding on a rainy day. With its ability to provide a flavorful experience anywhere, BREW CARRY is set to redefine your coffee rituals, whether at home, during travels, or as part of an emergency supply.

What is BREW CARRY?

'BREW CARRY' embodies the concept of being able to enjoy authentic coffee at any location, thanks to its portable drip coffee pouches. Each pouch is designed for convenient transportation, combining ease of use with the flexibility to choose between whole beans or ground coffee tailored to your needs. This product is perfect for a myriad of situations, including outdoor adventures, gifting, or even as part of your disaster preparedness kit.

Effortless Brewing

Enjoying a gourmet coffee experience has never been easier. Simply add hot water to the pouch, wait for four minutes, and your fresh coffee is ready to savor. This straightforward brewing method is part of what makes BREW CARRY unique.

Compact Design for Convenience

Each pouch contains all the necessary brewing equipment, allowing for neat storage in bags or drawers. Its compact design enables easy portability, ensuring you can carry your coffee experience wherever you go.

A Hands-On Coffee Experience

For those who love engaging in the brewing process, BREW CARRY offers two options: a whole bean type for an enriching DIY experience of crushing the beans and a ground coffee type for quick brewing. When outdoors, you can enjoy the ritual of grinding your own coffee, fostering a deeper connection with the beverage. If you're new to coffee brewing, the ground type is highly recommended for easy preparation.

Versatile Brewing Methods

BREW CARRY accommodates various brewing styles. For cold brew enthusiasts, simply add cold water to the coffee pouch and let it sit in the refrigerator for about eight hours, producing a refreshing coffee drink. It also supports milk brewing—just pour in milk for a delightful milk brew, similar to cold brew in preparation time.

The Vision Behind BREW CARRY

At HUBLIC COFFEE, our mission has always been to deliver ‘traveling coffee’ experiences, showcasing the unique characteristics of individual roasters. However, we realized that traditional subscription services often restrict consumption to home use, limiting the adventurous aspect of coffee appreciation. This led to our inquiry: “What does it mean to truly have traveling coffee?” The answer lay in creating a portable coffee solution that empowers individuals to explore, enjoy, and savor their coffee wherever they choose—thus, BREW CARRY was born. It serves as a gateway to culinary journeys, allowing consumers to connect with roasters from all corners of Japan.

Collaborative Craftsmanship

In collaboration with nine talented roasters from regions spanning from Hokkaido to Kyushu, we underscored the importance of blending flavors to reflect varying moods and settings. Each social interaction led us to design distinct coffee packs that resonate with different outdoor scenes; for instance, options that capture the essence of an outdoor morning, the tranquility of a rainy day, or the warmth of a campfire gathering.

Diverse Applications

BREW CARRY is not only suitable for personal enjoyment but also serves various functions:

• - Outdoor Adventures: Experience the delightful scent of freshly crushed beans while immersed in nature.
• - Unique Gifts: Offer a remarkable coffee experience to loved ones, connecting them with renowned roasters across the nation.
• - Hospitality Use: Utilize BREW CARRY as a special welcome drink in accommodation settings, enhancing customer experience with local coffee.
• - Emergency Preparedness: Stock BREW CARRY as part of your disaster supplies, ensuring that you have your familiar coffee at hand during emergencies.

The Nine Special Blends

Each blend in the BREW CARRY lineup is crafted to align with specific outdoor experiences:

• - Light Roast Shore Blend (NOMAD COFFEE ROASTERS, Shizuoka) - Perfect for enjoying by the beach.
• - Light Roast Morning Rise (ROCA COFFEE ROASTERS, Tokyo) - A refreshing morning cup.
• - Light Roast Breeze Line (FUJIYAMA COFFEE ROASTERS, Yamaguchi) - A light, fruity experience.
• - Medium-Dark Roast Lakeside (KCOFFEE, Nara) - Relaxed afternoons by serene waters.
• - Medium-Dark Roast Log Chair (COFFEE ROASTERY 101, Aichi) - Comfort found in forest surroundings.
• - Medium-Dark Roast Trail Break (WOODBERRY, Tokyo) - Ideal for moments of reflection.
• - Dark Roast Campfire Glow (FUKUSUKE COFFEE, Aichi) - Crafting warmth and depth under starlight.
• - Dark Roast Still Rain (SHIKISHIMA COFFEE, Gunma) - A peaceful respite under gentle rain.
• - Dark Roast Moon Brew (なかむら珈坊, Mie) - A reflective night coffee for solitude seekers.

Funding and Availability

BREW CARRY is set to launch on July 15, 2025, via crowdfunding on Makuake. Early backers can enjoy exclusive offers, including various tasting sets at discounted prices.

For more information and to stay updated, visit our official website HUBLIC COFFEE or join our LINE community for real-time updates!

Stay Connected

For media inquiries or additional information regarding BREW CARRY, feel free to contact us via email at info@plowinc.jp.