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Butter Takes Center Stage This Holiday Season

As the holidays approach, a new star is set to grace the dinner table: butter. Families across the United States are leaning into this creamy delight as the essential ingredient to elevate their holiday dishes. A recent survey conducted by Talker Research, representing the food solutions company SpartanNash, underlines the significant role butter plays in festive cooking and baking.

Holiday Statistics and Trends

According to the survey, the average American household consumes an impressive two sticks of butter each week, tallying up to 26 pounds a year. This amount significantly increases during the holidays, with homes using an estimated five sticks of butter for seasonal feasts. Notably, younger generations, especially Gen Z and Millennials, lead the pack in butter consumption, acknowledging it as their kitchen secret weapon for holiday recipes. An overwhelming 80% of survey respondents declared butter as their go-to ingredient for creating memorable holiday meals.

Erin Storm, Senior Vice President and Chief Marketing Officer of SpartanNash, states, "Butter is a kitchen staple all year long, but it shines brightest during the holidays. Whether you're baking delicious cookies, dressing up turkey, or indulging in buttered toast, one thing is clear: butter makes everything better!"

Introducing Fresh & Finest Flavored Butters

This November, SpartanNash is rolling out a new line of Fresh & Finest by Our Family flavored butters, available at Family Fare, Martin's Super Markets, DW Fresh Market, and select stores. These flavored butters are designed to inspire creativity in the kitchen and make holiday cooking more exciting. Here’s what you can look forward to:

• - Cinnamon Butter: Perfectly cozy and sweet for rolls and sweet potatoes.
• - Cowboy Butter: Bold and zesty, ideal for basting and grilling.
• - Garlic Herb Butter: Savory and rich, great for roasted veggies.
• - Truffle Butter: Luxurious and gourmet, perfect for enhancing everything from crackers to Brussels sprouts.

"Stock up, spread generously, and let your taste buds join in on the holiday fun," encourages Storm. With this new line, SpartanNash aims to bring buttery goodness to every festive table.

Last-Minute Butter Runs

The survey also highlighted a familiar scenario during this busy season: nearly 60% of Americans admitted to making last-minute grocery runs solely for butter. When stocks run low, approximately 70% rush to the closest store, while others call a friend or order delivery. Only a brave 15% consider substitutes – a risky maneuver in any holiday kitchen, as many will attest that margarine just doesn't cut it.

The survey revealed some interesting butter etiquette too. More than 60% believe that leaving crumbs in the butter dish is a culinary faux pas, while nearly 70% agree that butter should reside in the refrigerator. Yet, a surprising 27% concede to letting it warm on the counter, indicating some flexibility in butter storage!

A Deep Connection to Butter

The findings also painted a picture of America's deep-seated love for butter, with 72% of respondents affirming they can’t live without it. Over half also confidently labeled themselves “experts” on all things butter, likely drawing from their experience in the kitchen and a lifelike love for this creamy delight.

In preparation for the holiday season, SpartanNash suggests consumers visit their website to discover where they can find these scrumptious flavored butters. From enhancing dishes to simply enjoying a spread on warm bread, these butters promise to add richness and flavor to every holiday celebration.

About SpartanNash

SpartanNash is a premier player in food solutions across the United States, evolving from its initial inception as a supplier for independent grocery stores in 1918. With an emphasis on community and innovative supply chain solutions, SpartanNash continues to serve diverse customers ranging from chain retailers to independent and military sectors. Their commitment to quality and service ensures that every food-loving family can celebrate the holidays with buttery goodness.

Get ready to embrace the buttery vibes this holiday season and remind your taste buds why butter is truly the unsung hero of festive cooking!