Total Wine & More Advocates for Regulating THC Beverages Over Prohibition
In a bold move to affect change in the beverage industry, Total Wine & More, led by CEO Ryan Ross, is rallying nearly 300,000 customers in support of a clear regulatory framework for low-dose hemp-derived THC-infused drinks. According to a recent national poll, 85% of Americans are against the prohibition of these products, evidencing a strong public preference for regulation over complete ban.
This call to action emphasizes the need for Congress to adopt regulations akin to those governing alcohol. With the deadline for these legislative changes looming, Total Wine & More is urging immediate action. The company believes that a regulated framework can ensure consumer safety while also providing responsible access for adult consumers, which consists of a diverse demographic including veterans, seniors, and busy parents.
"History demonstrates that prohibition won’t stop demand; it simply drives consumers to unregulated sources, which poses risks to safety and quality," said Ryan Ross in a recent statement. By advocating for regulation, Total Wine & More seeks to provide consumers confidence in the safety, labeling, and potency of these beverages.
The sentiment is that a three-tier system should be established—similar to what's currently in place for alcohol—where licensed retailers, manufacturers, and distributors take responsibility for the sale of THC beverages. Total Wine & More emphasizes that this framework should include strict compliance measures, such as age restrictions, product testing, and limits on THC potency. They advocate that only U.S.-grown hemp should be used for production, ensuring stringent regulations can be enforced effectively.
"Our customers are responsible adults wanting safe access to these beverages; they have entrusted us with their beverage choices," said Ross, underscoring the commitment to consumer safety through responsible regulation. With a burgeoning market for low-dose THC beverages, the company insists that those wishing to purchase should do so lawfully from reliable sources.
The statistics from the recent survey curated by ChangeMakers Intelligence reflect a shift in public perception regarding THC products. The data was gathered from over 2,000 registered voters from October 30 to November 2, 2026. With Total Wine & More set to uphold its high standards of compliance in the THC beverage category, it shows commitment not only to a profitable market but also to consumer interests.
For those wanting to support this initiative, Total Wine & More has set up a campaign where individuals can send messages to their Congressional representatives urging them to favor regulation over prohibition.
Total Wine & More stands as the largest family-owned retailer in the U.S. for wine, spirits, and beer, boasting over 300 stores and annual revenues nearing $6 billion. The company has built its success on an unmatched selection, expertise, and a customer-centric approach designed to drive growth and innovation in a competitive market.
As the December 11 deadline approaches, the spotlight remains firmly on Congress to address these urgent calls from consumers and industry leaders alike. Will the government heed the request for regulation, or will it allow prohibition to take hold? Only time will tell, but with public support firmly behind the movement, the pressure mounts for a substantial policy change.
This call to action emphasizes the need for Congress to adopt regulations akin to those governing alcohol. With the deadline for these legislative changes looming, Total Wine & More is urging immediate action. The company believes that a regulated framework can ensure consumer safety while also providing responsible access for adult consumers, which consists of a diverse demographic including veterans, seniors, and busy parents.
"History demonstrates that prohibition won’t stop demand; it simply drives consumers to unregulated sources, which poses risks to safety and quality," said Ryan Ross in a recent statement. By advocating for regulation, Total Wine & More seeks to provide consumers confidence in the safety, labeling, and potency of these beverages.
The sentiment is that a three-tier system should be established—similar to what's currently in place for alcohol—where licensed retailers, manufacturers, and distributors take responsibility for the sale of THC beverages. Total Wine & More emphasizes that this framework should include strict compliance measures, such as age restrictions, product testing, and limits on THC potency. They advocate that only U.S.-grown hemp should be used for production, ensuring stringent regulations can be enforced effectively.
"Our customers are responsible adults wanting safe access to these beverages; they have entrusted us with their beverage choices," said Ross, underscoring the commitment to consumer safety through responsible regulation. With a burgeoning market for low-dose THC beverages, the company insists that those wishing to purchase should do so lawfully from reliable sources.
The statistics from the recent survey curated by ChangeMakers Intelligence reflect a shift in public perception regarding THC products. The data was gathered from over 2,000 registered voters from October 30 to November 2, 2026. With Total Wine & More set to uphold its high standards of compliance in the THC beverage category, it shows commitment not only to a profitable market but also to consumer interests.
For those wanting to support this initiative, Total Wine & More has set up a campaign where individuals can send messages to their Congressional representatives urging them to favor regulation over prohibition.
Total Wine & More stands as the largest family-owned retailer in the U.S. for wine, spirits, and beer, boasting over 300 stores and annual revenues nearing $6 billion. The company has built its success on an unmatched selection, expertise, and a customer-centric approach designed to drive growth and innovation in a competitive market.
As the December 11 deadline approaches, the spotlight remains firmly on Congress to address these urgent calls from consumers and industry leaders alike. Will the government heed the request for regulation, or will it allow prohibition to take hold? Only time will tell, but with public support firmly behind the movement, the pressure mounts for a substantial policy change.
Topics Consumer Products & Retail）
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