#None #Beko #CEO #Akin Garzanli

Beko's New Leadership: Akin Garzanli Steps Up as CEO

On October 8, 2025, Beko, a global leader in home appliances, made headlines with its significant executive appointment. Akin Garzanli, who previously served as the Marketing Director for Beko, has been named the CEO of Beko Europe and will also lead the commercial operations in the European region. Garzanli succeeds Ragip Balcioglu, who has transitioned to the role of Marketing and Strategy Director at Beko.

Garzanli's journey with Beko has spanned more than two decades. In his latest position, he managed 22 global and local brands across over 55 countries, spearheading a marketing team that has demonstrated a successful track record. His responsibilities have included global brand management, marketing communications, industrial design, product management, as well as overseeing small home appliances, content excellence, consumer insights, marketing analytics, and the overall transformation of the marketing sector. Furthermore, since 2023, he has expanded his purview to oversee the Middle East, Africa, and CIS regions.

Beginning his career in 2002, Akin Garzanli took on the responsibility of Beko's global markets. Throughout his tenure, he has held pivotal roles across various departments, including sales, product management, marketing, and customer service. In 2018, he became the Global Customer Service Director, and by 2020, he took up the position of Global Brand Director.

Garzanli holds a Bachelor's degree in Management from Istanbul University, complemented by an MBA from Koc University. His academic pursuits also include attending several specialized programs at Harvard Business School and the Kellogg School of Management. His vast experience has injected vibrancy and clarity into Beko's global marketing initiatives, effectively turning consumer insights into practical outcomes.

With an extensive portfolio of brands under its umbrella, Beko aims to leverage Garzanli's expertise in managing and growing multiple brands across various markets. His agile approach is expected to enhance Beko's connection with customers and translate brand strength into tangible results. As he steps into this key leadership role, industry insiders and stakeholders alike are eager to see how Garzanli will drive Beko forward in the competitive landscape of household appliances.

In an era where customized solutions and sustainable practices are increasingly vital, Beko is poised to benefit from Garzanli's strategic vision, fostering innovation and responsiveness to evolving consumer demands. The appointment marks a new chapter for Beko Europe, highlighting the brand's commitment to adapt and excel in a dynamic global market.

As Beko continues its journey towards greater brand recognition and market share, stakeholders are hopeful and excited about the future under Garzanli’s leadership. Currently, with Beko's strong brand equity and a comprehensive strategy in place, the company looks set to reinforce its position as a leader in the European appliance market.

The official announcement has sparked interest across various platforms and among consumers, keen to learn about upcoming initiatives and innovations that Beko plans to introduce in the European consumer landscape.

Looking Ahead

In closing, Akin Garzanli's promotion to CEO not only signifies a change at the top but also embodies the future direction that Beko plans to embrace. As they navigate through the complexities of modern consumer preferences and technological advancements, the leadership transition marks a potential turning point for Beko, reinforcing its mission to bring quality and efficiency into homes around the globe. Enthusiasts and stakeholders remain focused on how this change will unfold, anticipating fresh strategies that align with Beko’s long-standing commitment to excellence and customer satisfaction.