#Japan #Tokyo #APA Hotel #APA President Curry #Sanshu Seika

Collaboration between APA Hotel and Sanshu Seika

In an exciting new venture, APA Hotel Co., Ltd., known for being the largest hotel chain in Japan with 954 locations and 134,847 rooms, has partnered with Sanshu Seika Co., Ltd. This marks their first collaboration, bringing to life the 'APA President Curry Rice Crackers.' Scheduled for national release on June 16, 2025, this unique product consists of two variants: the 'APA President Curry Rice Crackers' and a gift box containing four crackers.

Flavor Profile

The 'APA President Curry Rice Crackers' utilizes the rich curry roux from the renowned APA President Curry. This meticulously crafted snack captures the essence of original spices complemented by a smooth sauce, resulting in a profound depth of flavor. Each rice cracker is crispy and generously sized, making it an irresistible treat for curry lovers.

Product Details

• - Product Name: APA President Curry Rice Cracker
• - Content: One cracker (approximately 30g)
• - Price: ¥162 (tax included)
• - JAN Code: 4901623004818
• - Features: Made using APA President Curry, it combines original spices and a rich sauce for an exquisite taste.

• - Product Name: APA President Curry Rice Cracker (Four-Piece Box)
• - Content: Four crackers
• - Price: ¥1,048 (tax included)
• - JAN Code: 4901623030497
• - Features: A collection of four delicious fried rice crackers made with APA President Curry, showcasing a depth of flavor.

You can purchase these items from the Sanshu Seika online store starting June 16 at the following links:

• - APA President Curry Rice Cracker
• - APA President Curry Rice Cracker (Four-Piece Box)

About APA President Curry

The APA President Curry is a premium beef curry that has been refined through extensive taste testing. The dish combines carefully selected original sauces with tender, slow-cooked beef and vegetables, emphasizing the natural sweetness of the ingredients. Inspired by Kanazawa's famous 'Kanazawa Curry,' this dish is best enjoyed with a side of cabbage, which enhances the flavor. In a customer survey conducted during its launch on March 24, 2011, an impressive 99.3% of respondents declared the curry delicious. With unique packaging for individual servings and offerings for restaurants, the APA President Curry has enjoyed widespread acclaim. Celebrating its 10th anniversary in March 2021, it has reached cumulative sales of 13 million servings by March 2025. The APA President Curry is also recognized as the official curry for the Japan national soccer team.

For more information, visit the APA President Curry special website: APA President Curry Site

About APA Group

As Japan's largest hotel network, APA Group operates 954 hotels and 134,847 rooms. In April 2010, they launched their 'SUMMIT5' strategy, which has been followed by a new five-year plan, 'AIM5 - APA Innovative Movement,' initiated in April 2022. The aim is to adapt to post-COVID needs and embrace digital transformation (DX), striving to become the number one hotel chain in the country with an ambition of reaching 150,000 rooms by the end of March 2027.

For the latest updates and to book your stay, check out the official APA Hotel site. You can also get updates through the APA Hotel official app here.