Oats Overnight Launches Oon Iced Protein Coffee
Oats Overnight has taken a significant leap forward in the world of convenient nutrition with the launch of
Oon Iced Protein Coffee, the newest addition that aims to redefine how coffee lovers experience their morning brew. With a powerful punch of
10 grams of protein and
100 milligrams of caffeine in every single-serve pack, this innovative offering is set to hit stores across the nation, exclusively at Target.
The Oon Iced Protein Coffee is designed for
coffee enthusiasts who crave both flavor and nutrition. It combines bold coffee flavor with zero-frills preparation—simply mix it with cold water, stir, and enjoy the rich taste without the need for coffee makers or frothers. The product features high-quality
medium-roast 100% Arabica coffee beans sourced from Colombia, ensuring that every sip is as delightful as it is energizing. Additionally, the beverage is sweetened naturally with real cane sugar, steering clear of any artificial flavors or sweeteners. The result? A smooth and creamy coffee drink boasting notes of chocolate and toasted flavors.
Brian Tate, the founder and CEO of Oats Overnight, expressed his excitement about the new launch, explaining, "Making high-protein nutrition more convenient has always been core to what we do, so coffee was a natural next step. Our community has been asking for more products that fit their lifestyles, and Oon Iced Protein Coffee brings great taste and added protein to a daily ritual they already love." This product not only meets the nutritional needs of a bustling lifestyle but also elevates the coffee experience beyond traditional options typically found at local coffee shops.
Flavor Variety and Availability
The Oon Iced Protein Coffee collection features
five tantalizing flavors:
- - Mocha
- - Salted Caramel
- - Brown Sugar Cinnamon (exclusive to Target)
- - Toasted Marshmallow (available for the holiday season)
- - Peppermint Mocha (available for the holiday season)
Each flavor is provided in
10-count boxes or as individual stick packs, making it convenient for customers to stock up or sample new flavors. The recommended retail price for a box is
$19.99, while individual sticks can be purchased for
$2.19. Oon Iced Protein Coffee will be displayed prominently in dedicated coffee sections and grocery aisles in approximately
1,310 Target locations. In addition, select stores will offer
in-store sampling events throughout November and January 2027, allowing customers to taste these delicious varieties firsthand.
Oats Overnight’s commitment to customer feedback is reflected in the development of this new product. The flavors, protein content, and overall mixability were fine-tuned based on multiple rounds of consumer insights, ensuring that the final product resonates well with the brand’s dedicated fan base.
About Oats Overnight
Founded with a mission to help busy individuals maintain a nutritious diet without sacrificing taste, Oats Overnight specializes in creating high-protein oat shakes and iced coffee products. Their lineup currently boasts over
60 oatmeal flavors and a continuously evolving array of coffee flavors, all of which are developed in conjunction with consumer feedback. Their data-driven approach not only streamlines flavor development but also enhances operational efficiency. With all processes handled in-house—from R&D through to fulfillment—Oats Overnight guarantees high quality and rapid innovation.
For those eager to grab Oon Iced Protein Coffee, head over to Target or check out Target.com for more details. Join the community of health-conscious coffee lovers who are ready to experience coffee in a whole new way with Oats Overnight’s exciting launch!