#Japan #Minato #Gong cha #Felix #Stray Kids

Gong Cha's Exciting New Campaign Featuring Felix

Gong Cha Japan, headquartered in Minato, Tokyo, has embarked on an exciting new campaign with None other than Felix from the globally renowned K-pop group, Stray Kids, as their global ambassador. Beginning October 16, 2023, this campaign promises to elevate the tea time experience for fans and customers alike.

Since September, Felix has been actively involved with Gong Cha in Japan, enhancing the brand's connection with fans through various initiatives. This new campaign will continue to build on previous efforts such as the fan-favorite messages on receipts and life-size Felix panels at select locations.

New Offerings and Events

Starting October 16, customers can look forward to the introduction of uniquely designed cup sleeves, as well as exciting digital campaigns offering exclusive merchandise. Customers are encouraged to try drinks recommended by Felix, alongside their personal favorites, to enhance their Gong Cha experience. For more details, the official campaign site is available here.

Gong Cha is dedicated to crafting new tea culture and aims to provide daily 'happy tea moments' for customers.

Felix Ambassador Commemorative Campaign

As part of the Felix ambassador commemorative campaign, customers who spend a cumulative total of 1,000 yen (including tax) on Gong Cha products during the campaign period will have a chance to win one of 5,000 sets of Felix-themed badges.

• - Campaign Period: October 16, 2023 - November 10, 2023
• - How to Participate:

1. Join My Gong Cha: New customers must sign up for the My Gong Cha membership. Details can be found here.
2. Spend a total of 1,000 yen (including tax) during the campaign.
- Show your membership card at a cashier.
- Scan the membership card at self-service registers.
- Mobile orders do not require proof of membership.
3. Following your purchase, a notification for the lottery entry will be sent to your Gong Cha LINE account.
4. Winners will be selected and notified.

Note: Each participant may only enter once, and prizes are to be collected in-store. The prizes are expected to be shipped out starting late December.

BGM Initiatives: Connecting with Felix

From September to November, select Stray Kids tracks will be broadcast as background music in stores, enhancing the customer experience. The theme for October is:

• - Let's reminisce about that fun concert!

Featuring songs from the World Tour 'dominATE JAPAN' setlist.

• - Duration: October 6 - October 31, 2023

In-Store Experiences: Felix in Action

Continuing from last month’s successful run, new original cup sleeve designs are coming to stores. Patrons are welcome to stop by, snap photos at designated spots, and enjoy exclusive Gong Cha experiences.

Life-Size Felix Panels

Life-size panels of Felix are being installed at select locations. Check out the list of participating stores here and take some photos with Felix!

Special Message Receipts

Every customer purchasing any product will receive specially designed receipts featuring handwritten messages from Felix.

• - Period: September 11, 2023 - November 24, 2023.

Exclusive Cup Sleeves

Cup sleeves showcasing Felix will be available with drink purchases, featuring three designs throughout the campaign.

• - Design Availability:

- Design 1: Ended.
- Design 2: Available from October 16, 2023.
- Design 3: Available from November 13, 2023.

Out-of-Store Promotions: Felix Takes Over the Streets

Large-scale LED signage featuring original videos of Felix can be found outside major locations:

• - Sagamiono Station Square: Display available until November 24, 2023.
• - Omiya Arise: Outdoor vision and billboard features will run until November 3 and November 24, respectively.

Felix's Top Drink Picks

To enhance customer experience, Felix shares his top three drink picks from the expansive Gong Cha menu:
1. Brown Sugar Oolong Milk Tea + Pearls: A deliciously balanced drink combining the deep flavors of brown sugar and Oolong tea. Available Iced/M for 670 yen.
2. Oolong Tea + Nata de Coco with Milk Foam: This popular combination offers a refreshing taste highlighted by the fruity notes of Oolong tea. Available Iced/M for 500 yen.
3. Taro Milk + Pearls: Felix's favorite drink, Taro Milk, enhanced with pearls for that extra chewy enjoyment. Available Iced/M for 620 yen.

About Gong Cha

Founded in Taiwan, Gong Cha has over 2,000 locations in approximately 30 countries worldwide. Since its Japanese debut in 2015, it has become synonymous with quality brewed tea. With a dedication to providing a unique tea-drinking experience through quality ingredients and exceptional service, Gong Cha invites everyone to share in delicious tea moments.

• - Company Overview:

- Company Name: Gong Cha Japan Co., Ltd.
- Representative: Jun Tsunoda, President
- Headquarters: 6F A-PLACE Shinbashi, 4-11-1 Shinbashi, Minato, Tokyo
- Established: March 25, 2015
- Business: Operations involving tea cafe, product development, and franchise management.
- Gong Cha Official Website

Note: Information is subject to change without notice. Images are for illustrative purposes only.