SHEIN TOKYO Unveils Summer Refresh with Exciting Fashion Adventure

Japanese fashion enthusiasts are in for a treat as SHEIN, the global fashion and lifestyle e-commerce platform, announces a grand renovation of its showroom in Harajuku, Tokyo. Located at the heart of the fashion capital, SHEIN TOKYO will showcase a variety of trending summer items designed to make a splash as the warm season approaches. This exciting transition is complemented by a series of special events beginning April 16, 2025, coinciding with Japan's Golden Week.

SHEIN, headquartered in Singapore, has proven to be a leading player in the digital fashion world, providing its services to over 150 countries by the end of March 2025. The brand aims to create a comfortable shopping experience tailored to different themes and target audiences. In the spirit of this renewed commitment, SHEIN TOKYO will feature five trendy stores each offering unique styles:

- Dazy: Known for casual apparel and accessories that embody the latest trends.
- FRIFUL: Focuses on simple, comfortable daily wear that allows for personal expression.
- SHEIN ICON: Marries retro and vintage styles with contemporary Gen Z flair.
- ONTRE: Perfects minimalist fashion for those who appreciate refined simplicity.
- Aveloria Rosie: Offers a collection emphasizing soft tones and delicate details that exude elegance.

Golden Week Special Events: THE FASHION ADVENTURE

From April 16 to May 6, 2025, SHEIN TOKYO will host a fun and interactive event titled the “SHEIN TOKYO GW Fashion Adventure.” This promotional extravaganza invites guests to download the SHEIN app and register as a member to receive two free apparel items of their choice. Additionally, by enabling notification settings on the app, participants can earn gift cards for future purchases at SHEIN.

Attendees can also enjoy various exclusive perks based on their visit and mission accomplishments, including original stickers, home décor items, and mystery gifts packed with surprises. This event is a perfect opportunity for fashion lovers to immerse themselves in the latest summer styles while enjoying exciting rewards.

Event Details

Event Duration:

- First Phase: April 16, 2025 - April 28, 2025
- Second Phase: April 29, 2025 - May 6, 2025

Store Hours: 11:00 AM - 7:00 PM

Venue: SHEIN TOKYO
Address: 4-25-91 Jinguumae, Shibuya City, Tokyo, 150-0001, JMF Building 2F.

Special Website: SHEIN TOKYO Campaign

First Phase Details:

- Mission 1: Download the SHEIN app and register to receive two free apparel items of your choice.
- Mission 2: Turn on notifications for the SHEIN app and other communications to receive a gift card!

Second Phase Details:

- Mission 1: Join the FASHION SHOW! Pick your favorite outfit in the showroom, try it on, and post it on Instagram with the hashtags #SHEINTOKYO and #SHEINtrends.
- Mission 2: Unlock SHEIN's world! New users can register by scanning the QR code in-store.
- Mission 3: Join the SHEIN family by following the official LINE account.

Completing these missions will reward participants with exciting gifts, including cute stickers and mystery prizes.

About SHEIN

Founded with the mission of making fashion accessible to everyone, SHEIN is a globally recognized online fashion and lifestyle brand. The company collaborates with various vendors worldwide to bring a diverse range of original apparel at affordable prices. Leading the charge in on-demand production technology, SHEIN is committed to a sustainable and forward-thinking fashion industry.

Explore the newest fashion trends and experiences awaiting you at SHEIN TOKYO this summer—join the adventure today!