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Revolutionizing Public Relations with AI

In the era of rapid digital transformation, the demand for effective communication is higher than ever. Public relations (PR) departments face an overwhelming burden to produce content that resonates with both media outlets and the target audience. This is especially challenging when crafting press releases—an essential function that can significantly impact a company's visibility. To address these challenges, MetaReal, a Tokyo-based company specializing in AI development, has introduced 'PR AI', a tool poised to lighten the load on PR professionals by automating the creation and evaluation of press releases.

Background of the Study

MetaReal recognizes the increasing complexity of PR work, driven by the diversification of social media and other platforms. As companies step up their information dissemination efforts, the accompanying workload also rises. Crafting impactful press releases, which are crucial for garnering media exposure, often proves to be a daunting task. To streamline their own PR processes, MetaReal has developed a specialized AI capable of generating press releases tailored to capture media interest, thereby maximizing exposure.

Research Methodology

The research involved the formation of a project team comprising PR experts and AI engineers from MetaReal. They designed the 'PR AI' by conducting an online survey among PR professionals to determine essential elements for effective press releases. This data, combined with insights from MetaReal's own PR team, helped define the components that make press releases appealing to media outlets.

Key Features of PR AI

After an extensive development phase, 'PR AI' is equipped with two standout features intended to enhance the efficiency of press release creation:

1. Conversational AI Agent Interaction: This feature allows multiple AI agents within the system to engage in dialogue, dynamically generating catchy movie titles and compelling text as they share feedback. By simply inputting key points, users can produce polished press releases enriched through collaborative AI reasoning.

2. Media Interest Scoring Mechanism: Employing a unique algorithm that analyzes trends among media coverage and scoring releases based on various criteria, 'PR AI' ensures that the creations align with what media editors find appealing. It evaluates elements such as relevance, factual support, and market impact, achieving an impressive accuracy rate of approximately 72% in predicting media success.

Results and Future Directions

Findings from the study reveal that 'PR AI' transcends traditional generative models by producing text that reflects the thought processes of seasoned PR professionals. The resulting press releases incorporate fact-based storytelling and will likely resonate more with media audiences.

In the future, MetaReal plans to enhance the tool's accuracy further and add features that can indicate which segments require fact-checking. This will enable PR professionals to efficiently create engaging content that secures media coverage.

Currently focused on press releases for product and service announcements, the aim is to expand the AI's capabilities to cater to diverse communication needs, thus opening up new avenues in PR.

Commentary from Experts

Jun Tashiro, a designated member of the Japan Public Relations Association, praised the research conducted by MetaReal. He highlighted that the tool's ability to create engaging narratives through AI conversations marks a significant technological advancement in the PR realm. Moreover, he noted the importance of merging AI technology with PR expertise, envisioning a future where this innovation not only improves efficiency but also enriches the quality of communication in the industry.

About MetaReal Group

Founded in 2004, MetaReal operates with the mission to free people worldwide from constraints of location, time, and language. They hold a premier position in Japan's translation market and have demonstrated success across multiple verticals, including legal, pharmaceutical, financial, and IT sectors. MetaReal continues to develop customized AI solutions tailored to address client-specific challenges.

For further details, visit MetaReal's website.