#Japan #Musashino #Matsuya Foods #Yoshinoya #Side Dish Festival

Celebrate Summer with the 3rd Side Dish Festival!

Matsuya Foods, a well-known eatery in Japan, has announced an exciting collaboration with several top restaurant chains including Sukiya, Onyasai, Joyfull, and Yoshinoya. This partnership will culminate in the launch of the "3rd Side Dish Festival" on July 23, 2026, running until July 26, 2026, on the popular online shopping platform "au PAY Market."

What is the 3rd Side Dish Festival?

This festival invites customers to indulge in the authentic tastes of favorite restaurant dishes at home, all while enjoying substantial discounts. For this edition, the participating brands will include Matsuya, Sukiya, Osaka Ohsho, Joyfull, and, for the first time, Yoshinoya, creating an unbeatable gourmet alliance. Each brand will feature special deals, including discounts of up to 65% on highlighted products and bonus incentives such as 50% points back for Ponta Club members.

Festival Highlights

• - Sale Period: July 23, 2026, 00:00 to July 26, 2026, 09:59
• - URL for Side Dish Festival: Visit Here
• - URL for Matsuya Sale: Visit Here

Exciting Campaign Offers

1. Up to 65% Off: Matsuya’s signature "Lactobacillus Gyudon (40 servings)" is available at a staggering 65% discount!
2. Ponta Point Rewards: Ponta pass members can earn up to 50% back on eligible purchases.
3. Discount Coupons: Customers can enjoy common discount coupons available across five participating restaurants, like 250 yen off for orders over 3000 yen, and 500 yen off for orders over 5000 yen. Limited flash coupons also offer significant savings.
4. Time Sales: Throughout the festival, various featured products will appear at special pricing in limited-time sales.

Featured Products from Matsuya Foods

Matsuya Foods will be offering a special bundle designed for hassle-free summertime cooking—suitable for stocking up or bulk buying at an unheard price.

• - Product Name: Dream Gacha
• - Price: 5,999 yen
• - Product Features: Every fifth customer wins a premium prize worth up to 27,420 yen. Even if you don't hit the jackpot, a guaranteed return of goods worth 13,420 yen makes this gacha a win-win situation! Enjoy popular items like "Gyudon (Premium Version)" and Umato-mato. The surprise element of the prizes further enhances the fun!

• - Product Name: Lactobacillus Gyudon 40 Servings
• - Regular Price: 24,000 yen
• - Special Price: 8,400 yen (65% OFF)
• - Product Features: Enjoy the great taste of Matsuya’s renowned gyudon, enriched with 10 billion Lactobacillus per serving. These meals are easy to prepare, easing the cooking load during the hot summer months—a perfect fit for children’s lunch and dinner during their school break.

Live Commerce Experience

Join live TV sessions where representatives from each brand will showcase the festival products! Each show will provide insights into the offerings while enabling seamless real-time purchases directly from the viewing screen—an interactive shopping experience like no other.

• - Live Stream Date: July 23, 2026, from 18:00 to 19:30
• - Viewing Access: Available via the au PAY Market app on the "Live TV" platform (Download Here).

Through the partnership with au Commerce & Life, Sukiya, Onyasai, Joyfull, and Yoshinoya, Matsuya Foods aims to ensure customers can enjoy delicious meals affordably even as prices rise this summer, creating joyful dining experiences for everyone!