Heytea Expands Its Innovative Offerings with a New Gelato Lab+ in New York City

Heytea Opens Its First U.S. Gelato Lab+ in New York City



In a monumental step for the tea industry, Heytea has officially launched its first U.S. Gelato Lab+ in the bustling neighborhood of Union Square, New York City. This innovative venue is not just another tea shop; it represents the brand's ongoing commitment to redefinition and experimentation within the tea landscape. The Gelato Lab+ aims to expand the possibilities of tea by combining it with the popular frozen treat, gelato, providing customers with an exciting array of flavors that challenge traditional notions of both gelato and tea.

Located at 863 Broadway, the opening marks Heytea’s fourth lab-format store internationally, following its successful entries in Times Square, Toronto, and Bangkok. The newly unveiled Gelato Lab+ features eight unique gelato and sorbet flavors, all crafted on-site, alongside Heytea's traditional beverage offerings. Each flavor has been thoughtfully developed to incorporate Heytea’s renowned tea bases and beloved drinks, creating a refreshing and distinct experience for customers.

Among the standout flavors is the Mango Coconut Sticky Rice Gelato, which combines jasmine tea and mango gelato with the chewy texture of coconut sticky rice. Additionally, the Grape Basque Cheesecake Gelato offers a delightful balance of tangy grape and rich Basque cheesecake, delighting the palate with its creamy texture. For those seeking a dairy-free option, the Jasmine Yuzu Sorbet skillfully marries Green Jasmine tea with yuzu, along with fresh apple and lime juice, topped with a zesty finish.

The Concept of a Lab Within Heytea


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Topics Consumer Products & Retail)

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