Events as a Catalyst for Corporate Growth: Key Findings Revealed

In today's fast-paced business landscape, where new products, market entries, and funding opportunities continuously emerge, understanding the effective strategies behind corporate growth is crucial. According to a recent survey conducted by Global Produce, an event production company based in Shibuya, Tokyo, a staggering 91.1% of surveyed executives believe that utilizing events significantly contributes to corporate growth, showcasing the power of face-to-face engagements.

Overview of the Survey

Global Produce undertook a detailed study targeting executives and officers from companies that experienced growth over the past two years, particularly in launching new products and services, entering new markets, securing funding, and undergoing mergers or IPOs. The survey focused on companies with more than 100 employees and covered various types of self-hosted events, ranging from product launches to press conferences and promotional activities.

Conducted via an internet-based approach by IDEATECH, the research ran from May 19 to May 20, 2025, gathering insights from 102 participants.

Event Participation as a Growth Strategy

The survey revealed that 52.9% of companies found participating in events such as exhibitions to be the most effective measure for facilitating their growth. Other notable strategies included strengthening sales structures (47.1%) and public relations activities (43.1%). Not far behind, 39.2% of respondents cited hosting their own events as impactful. This indicates a clear recognition of the role that both exhibiting and hosting events play in today’s corporate strategies.

Interestingly, the results showed that the aftermath of these events produced tangible improvements in business metrics. A remarkable 97.5% of respondents noted quantifiable changes in acquiring new customers and bolstering relationships with existing clients, confirming the events' value as effective touchpoints for engagement.

Measurable Impact Post-Event

When asked about specific metrics following their events, 70% of companies indicated a growth rate of 100% to 130% in new customer acquisition, while 35% saw sales increases within the same range. These figures highlight how events can serve as pivotal moments for businesses to secure new connections and enhance existing ones.

Participants also noted other positive changes, including increased visits to their websites and a rise in inquiries from prospective customers—further underscoring the cascading benefits of hosting or participating in events.

Confidence in the Effectiveness of Events

The data reflects an overwhelming sentiment regarding the effectiveness of events within growth phases. In response to the question about the utility of events, 40.2% strongly agreed that events are crucial, while an additional 50.9% somewhat agreed, bringing the total to 91.1% who recognize their value during pivotal growth transitions.

Future Plans for Events

Looking ahead, 52% of executives are planning to host events geared towards forming customer communities. This is followed closely by 49% planning their own conferences and 39.2% focusing on internal events for aligning company-wide goals. The emphasis on community-building events suggests a trend where businesses are increasingly looking for ways to deepen connections with diverse stakeholders.

Conclusion

The insights gathered from this survey underscore the significant role of events in driving corporate growth. Not only do they provide engagement opportunities with potential clients, investors, and employees, but they also ultimately foster a rich environment for idea exchange and collaboration. As businesses evolve in the digital era, the innate value of face-to-face interactions continues to shine brightly. An effective event strategy isn't merely about information dissemination; it's about creating deeper connections, cultivating community, and sharing company culture, which are essential for navigating the next stages of growth.

For a comprehensive look at the survey results, download the report from Global Produce’s site: Survey Download.

About Global Produce

Global Produce is committed to delivering happiness worldwide through event production. Our vision is centered on maximizing the impact of events that resonate with our clients' aspirations. Therefore, we strive to provide the best creative and service solutions to ensure successful and meaningful events. Learn more about us at Global Produce.