adMarketplace Expands Leadership to Drive Next-Gen Search Advertising Innovations
adMarketplace, a pioneer in native search advertising, has recently bolstered its executive team with the appointments of John Nitti as the Global Chief Business Officer and Sam Cox as the Chief Product Officer. This strategic move is aimed at propelling the company into the next era of search advertising, leveraging artificial intelligence to enhance the efficiency and effectiveness of advertising campaigns.
The appointment of John Nitti, an established leader in the advertising sector, comes with over 25 years of diverse experience. He previously held prominent roles at companies like Verizon and Publicis Groupe, culminating in his most recent position as the Global Head of Revenue Operations and Advertising Innovation at X. In his new role as Global Chief Business Officer at adMarketplace, Nitti intends to drive growth, optimize revenue strategies, and develop strategic collaborations that will benefit both advertisers and publishers. He expressed optimism about this new challenge, stating, "Search advertising sits at a critical juncture as AI and changing consumer behaviors redefine how brands and partners connect with audiences. adMarketplace is uniquely positioned to accelerate this transformation.
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Meanwhile, Sam Cox joins the team with a robust background in digital advertising, previously overseeing programmatic DSP product management at Amazon and leading Google’s Ad Exchange. As Chief Product Officer, Cox will focus on integrating AI technologies within adMarketplace's platform, aiming to elevate advertising effectiveness and media spending strategies for clients. He shared his enthusiasm about joining adMarketplace at such a pivotal time in search advertising, commenting, "With AI becoming central to campaign performance, we have a unique opportunity to innovate how advertisers and publishers connect with consumers throughout their digital journeys.
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These leadership enhancements are particularly timely as the search advertising sector undergoes significant evolution, driven by rapid advancements in artificial intelligence and changing consumer preferences. Advertisers are increasingly seeking more adaptive solutions outside of traditional search engine placements, which has prompted adMarketplace to innovate aggressively in its offerings.
Jamie Hill, Chairman and Co-CEO of adMarketplace, emphasized that these appointments reflect a commitment to future ingenuity. He stated, "This is a strategic investment in the future of adMarketplace and the native search advertising market. John’s relationships and commercial insight, combined with Sam’s visionary product direction, place us in a favorable position to accelerate innovation and provide improved outcomes for our partners."
Cox and Nitti's integration into the team is expected to further solidify adMarketplace's status as a leader in native search advertising. As they settle into their roles at the New York City headquarters, their immediate focus will be to leverage data-driven insights to enhance advertising strategies, streamline operations, and develop innovative solutions that meet the evolving demands of advertisers.
In line with this commitment to industry innovation, adMarketplace has also introduced the 2025 AI Search Consumer Report, a document shedding light on current consumer behaviors and highlighting the impact of AI on the future of search advertising. This report is available for download, providing valuable insights into the direction of advertising strategies in the age of AI.
adMarketplace has been dedicated to native search advertising for over 25 years, delivering pertinent ads that naturally integrate into the apps and platforms consumers actively engage with. As a two-sided marketplace, it plays a crucial role in both driving advertiser success and optimizing revenue streams for publishers across the open web.
With a strategic focus on expanding partnerships and delivering measurable value, adMarketplace is set to lead the search advertising space into a new and promising era.
The appointment of John Nitti, an established leader in the advertising sector, comes with over 25 years of diverse experience. He previously held prominent roles at companies like Verizon and Publicis Groupe, culminating in his most recent position as the Global Head of Revenue Operations and Advertising Innovation at X. In his new role as Global Chief Business Officer at adMarketplace, Nitti intends to drive growth, optimize revenue strategies, and develop strategic collaborations that will benefit both advertisers and publishers. He expressed optimism about this new challenge, stating, "Search advertising sits at a critical juncture as AI and changing consumer behaviors redefine how brands and partners connect with audiences. adMarketplace is uniquely positioned to accelerate this transformation.
"
Meanwhile, Sam Cox joins the team with a robust background in digital advertising, previously overseeing programmatic DSP product management at Amazon and leading Google’s Ad Exchange. As Chief Product Officer, Cox will focus on integrating AI technologies within adMarketplace's platform, aiming to elevate advertising effectiveness and media spending strategies for clients. He shared his enthusiasm about joining adMarketplace at such a pivotal time in search advertising, commenting, "With AI becoming central to campaign performance, we have a unique opportunity to innovate how advertisers and publishers connect with consumers throughout their digital journeys.
"
These leadership enhancements are particularly timely as the search advertising sector undergoes significant evolution, driven by rapid advancements in artificial intelligence and changing consumer preferences. Advertisers are increasingly seeking more adaptive solutions outside of traditional search engine placements, which has prompted adMarketplace to innovate aggressively in its offerings.
Jamie Hill, Chairman and Co-CEO of adMarketplace, emphasized that these appointments reflect a commitment to future ingenuity. He stated, "This is a strategic investment in the future of adMarketplace and the native search advertising market. John’s relationships and commercial insight, combined with Sam’s visionary product direction, place us in a favorable position to accelerate innovation and provide improved outcomes for our partners."
Cox and Nitti's integration into the team is expected to further solidify adMarketplace's status as a leader in native search advertising. As they settle into their roles at the New York City headquarters, their immediate focus will be to leverage data-driven insights to enhance advertising strategies, streamline operations, and develop innovative solutions that meet the evolving demands of advertisers.
In line with this commitment to industry innovation, adMarketplace has also introduced the 2025 AI Search Consumer Report, a document shedding light on current consumer behaviors and highlighting the impact of AI on the future of search advertising. This report is available for download, providing valuable insights into the direction of advertising strategies in the age of AI.
adMarketplace has been dedicated to native search advertising for over 25 years, delivering pertinent ads that naturally integrate into the apps and platforms consumers actively engage with. As a two-sided marketplace, it plays a crucial role in both driving advertiser success and optimizing revenue streams for publishers across the open web.
With a strategic focus on expanding partnerships and delivering measurable value, adMarketplace is set to lead the search advertising space into a new and promising era.
Topics Business Technology）
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