#South Korea #Seoul #Hublot #BTS #Jung Kook

Hublot Welcomes Jung Kook: A Unique Alliance of Time and Music

Hublot, the prestigious luxury watchmaker, has made headlines with its latest announcement: the appointment of Jung Kook as their new global brand ambassador. Known for his stunning performances and his role in BTS, Jung Kook brings a unique blend of artistry and charisma, making him an ideal ambassador for the brand.

This partnership was officially introduced in Seoul, a city that has become synonymous with the cultural renaissance spearheaded by prominent K-Pop artists like Jung Kook. The collaboration between Hublot and Jung Kook symbolizes a beautiful intersection between the worlds of watchmaking and music, redefining originality in both fields.

The Spirit of Innovation

Hublot has built its reputation on innovation, making significant strides in watchmaking since its inception. From the first fusion of gold with rubber in 1980 to the launch of the revolutionary Big Bang watch series in 2005, the brand has always embraced creativity and boundary-pushing designs. Jung Kook parallels this ethos, merging different genres and influences to create captivating music that resonates deeply with audiences worldwide.

In his own words, Jung Kook remarked on the serendipity of this collaboration, reflecting on a prior experience where he sang at the FIFA World Cup: "In 2022, I performed 'Dreamers' at the FIFA World Cup while Hublot was the official timekeeper. That was a moment when time and music beautifully synchronized. Now, working with Hublot feels like coming full circle. I’ve always admired the brand’s craftsmanship and confidence."

A Meaningful Connection

Julien Tornare, CEO of Hublot, expressed his excitement over the partnership, stating, "Jung Kook is one of the most influential artists of his generation. His passion and commitment to pushing boundaries align perfectly with the spirit of Hublot. Just as we continuously innovate and redefine our creations, Jung Kook embodies the essence of evolution and originality. It is an honor to welcome him to the Hublot family."

The collaboration not only showcases Hublot's commitment to design excellence but also highlights Jung Kook's journey as an artist. Since his debut in 2013, he has strived for originality and artistic expression. This partnership serves as a return to roots for both parties, uniting two different forms of craftsmanship and creativity.

The Big Bang Original Unico: A Perfect Match

Launched in January 2026, the Big Bang Original Unico watch is a remarkable testament to Hublot’s legacy, seamlessly merging over 40 years of horological artistry. This watch encapsulates Hublot's philosophies of blending materials, advanced techniques, and aesthetic elegance. Just as Jung Kook evolves artistically with each of his songs, the Big Bang Original Unico showcases levels of craftsmanship, providing a narrative that aligns perfectly with his style.

The Big Bang Original Unico doesn’t just tell time; it narrates a story of growth, innovation, and artistic exploration. Each watch encapsulates the creative codes of Jung Kook, making it an extension of his artistic vision. The watch’s intricate details are designed not only for aesthetic appeal but for unrivaled technical performance, mirroring the dedication and passion that Jung Kook brings to his music.

The Legacy of Hublot

Founded in 1980, Hublot revolutionized the luxury watch industry by combining a gold case with a rubber strap, which was unheard of at the time. This creativity laid the foundation for its pioneering design philosophy. With the introduction of the Big Bang in 2005, Hublot further elevated its reputation, using design as a narrative tool to create a new visual language that continues to resonate today.

The brand’s commitment to innovation doesn’t stop at watch design; it extends into partnerships with significant cultural events like the UEFA Champions League, where timekeeping intersects with the excitement of sport and entertainment. Jung Kook’s affiliation with Hublot aims to highlight these artistic collaborations that transcend traditional boundaries.

In conclusion, the partnership between Hublot and Jung Kook promises to be a powerful fusion of timekeeping and music, celebrating creativity, craftsmanship, and originality. As both a brand and artist, they represent a new era where luxury watchmaking meets ground-breaking musical artistry, inviting fans from both worlds to enjoy the magic that unfolds. This collaboration is set to inspire countless creative endeavors, echoing the sentiments of both the watchmaker and the artist.

Hublot invites its audience to experience the essence of this collaboration and celebrate the magic that arises when two distinctive yet complementary worlds come together.