Urban Outfitters Partners with Yes Day to Transform Beauty Shopping Experience in the U.S.

Urban Outfitters Expands Beauty Offerings with Yes Day Launch

Urban Outfitters is making waves in the beauty industry with the exclusive launch of Yes Day Beauty, marking the skincare brand’s first physical retail presence in the U.S. The collaboration brings Yes Day's refreshing products to an impressive 60 Urban Outfitters locations across the country, as well as online. This initiative reflects Urban Outfitters' commitment to showcasing emerging, culturally relevant beauty brands that resonate with their customers’ values and preferences.

Founded by 14-year-old entrepreneur Coco Granderson, Yes Day aims to simplify skincare routines for the Gen Z and Alpha generations. Developed in partnership with award-winning cosmetic chemist Ron Robinson, Yes Day features soothing, effective formulas designed to make self-care enjoyable. The need for products tailored specifically for this demographic inspired Granderson to create a brand that feels appropriate for them. As she navigated her own skincare journey, she realized there was a gap in the market for young consumers seeking relatable and functional products.

Karen Booker, Urban Outfitters’ Head of Merchandising for Non-Apparel, spoke about the increasing importance of skincare in their consumers’ lives. According to feedback from their UO Insiders community, a staggering 96% of members incorporate skincare into their routines, marking it as the most prevalent beauty category among them. On average, these beauty enthusiasts use about 28 products per week, indicating a strong demand for diversified beauty experiences that go beyond online shopping.

The launch of Yes Day isn’t just an expansion of Urban Outfitters' beauty offerings; it’s a strategic move to enhance in-store discovery – a trend that's essential in today's retail climate. With customers seeking authentic experiences, Yes Day products will allow them to engage with skincare more deeply in a curated retail environment.

Yes Day features its innovative Yes Magic™ complex, which combines probiotics, hydration boosters, and antioxidants to maintain healthy and moisturized skin. Among the products included in the initial lineup are the Float Foam™ Cleanser ($24), Whip Dream Moisturizer ($32), Inner Beam™ Hydration Mist ($19), and Lip Sweetie™ Lip Mask ($15), recently added in New Yuzu Sorbet flavor. These thoughtfully designed products endeavor to make skincare less intimidating and more enjoyable for young individuals embarking on their beauty journeys.

Coco Granderson expressed her enthusiasm, stating, “Launching at Urban Outfitters is not only an incredible milestone for Yes Day but also a dream come true. We envisioned Yes Day as a solution for young people, aiming to make skincare accessible and friendly. Collaboration with a brand known for identifying the trends of tomorrow allows us to connect with a larger audience, encouraging healthier skincare habits.”

This strategic partnership between Urban Outfitters and Yes Day uniquely positions both brands to lead the charge in a rapidly evolving beauty landscape. As consumers increasingly seek personalized and dynamic shopping experiences, collaborations like this one reflect a shift toward more inclusive and diverse beauty offerings. With its combination of innovative products and a keen focus on the next generation of beauty consumers, Yes Day’s launch at Urban Outfitters marks a significant step toward building a community where young people can feel empowered in their skincare choices.

Now available at selected Urban Outfitters locations and on their official website, Yes Day is set to shape the future of beauty shopping for the Gen Z and Alpha generations, providing them with products that cater specifically to their needs and preferences.