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MWG Holdings Group Reports Breaking Sales Records in California

Continued Growth After July 10 Event

MWG Holdings Group, Inc., a prominent player in California's cannabis retail industry, has announced an impressive increase in net revenue, guest transactions, and units sold across its retail locations. Following its July 10 promotional event, famously known as "Oil Day," the company has recorded double-digit percentage growth, further solidifying its position in a rapidly changing market.

Stellar Results From 'Oil Day'

The reports from MWG highlight that the July 10, 2026, event surpassed its 2025 benchmark significantly. The key metrics include:

• - Net Revenue: A remarkable increase of over 61% year-on-year, marking a solid rise from the previous 54%.
• - Guest Transactions: Seeing more than a 53% increase year-on-year, previously at 47%.
• - Units Sold: Witnessing a stunning surge of over 78%, which was 71% in the preceding year.

These results build on the company's momentum from April 20, known as 4/20, one of the biggest holidays in the cannabis industry. During that event, MWG also reported a robust performance with over 66% growth in net revenue, 67% in guest transactions, and an extraordinary 88% increase in units sold.

A Community-Driven Approach

Tom Sheridan, the CEO of MWG Holdings, emphasized the importance of their community-first approach to retail and marketing, stating, "Our growth is built on a strong, time-tested playbook." Such consistency stems from their disciplined operations and focus on building loyalty among their guests. This community engagement strategy has proven vital in navigating the shifting landscape of the California cannabis market.

Nicole Hanratty, Vice President of Marketing at MWG Holdings, also shared insights on the marketing strategies employed during significant events. She noted, "Sales events like Oil Day and 4/20 are really about leaning in with brand partners to create a curated experience for guests as a thank you for their year-round loyalty." The planning and execution of these events have led to more than just transactions; they have fostered enjoyable experiences for customers, setting the stage for continued growth and engagement.

Market Adaptation and Future Roadmap

As we move into 2026, MWG Holdings recognizes the changing dynamics of the California cannabis market. The revenue collected from cannabis excise and sales tax, noted by the California Department of Tax and Fee Administration, suggests a subtle decline, with figures dipping from approximately $257.6 million in late 2025 to an estimated $248 million in early 2026. However, amid these shifts, MWG's percentage growth underscores their ability to thrive despite external pressures.

MWG Holdings continues to innovate and adapt, with plans for new store openings and introducing new product forms while emphasizing their commitment to technological integration and community partnerships.

About MWG Holdings

MWG Holdings Group, Inc. is a California-based cannabis holding company dedicated to quality, innovation, and community engagement. With a portfolio that includes award-winning brands such as Perfect Union and Wild Seed Wellness, MWG continues to set benchmarks in the cannabis sector. Their management team's expertise in building profitable businesses and raising significant capital has positioned them for cash flow positivity as they pursue growth and community well-being in the ever-evolving cannabis landscape.