#San Jose #Costa Rica #PROCOMER #Pineapple

Costa Rica: The Global Leader in Pineapple Export and Well-Being

Costa Rica stands out as the number one exporter of pineapple worldwide, a title it has achieved through sustainable agricultural practices and a deep commitment to well-being. The nation's pineapple is not just a tropical fruit; it serves as a symbol of health and quality, emphasizing the country's dedication to environmentally friendly production methods.

From January to September 2025, Costa Rica exported an impressive $992 million worth of pineapples, sending over 1.5 million tons to international markets. This fruit now accounts for 35% of the nation's agricultural exports, reaching 44 different markets globally. Among the primary destinations are the United States (54%), Belgium (12%), and Spain (8%). This robust presence in Europe showcases the consumers' preference for products that deliver not only taste but also health benefits.

"Today, Costa Rican pineapple signifies global excellence. Its flavor and high quality have made it a favorite in key international markets. In an increasingly competitive commercial landscape, we at PROCOMER are dedicated to maintaining and enhancing this leadership, opening new opportunities for exporters, and sharing a product that embodies Costa Rica's values of health, sustainability, and trust,” stated Laura López, General Manager of the Costa Rican Foreign Trade Promotion Agency (PROCOMER).

Costa Rican pineapples are primarily grown in the northern, southern, and Caribbean regions of the country, where the combination of a tropical climate and fertile soils creates perfect conditions for their development. The industry generates over 81,000 direct and indirect jobs, boosting rural economies and fostering growth in agricultural communities through a principle of respect and quality in production.

Costa Rica's leadership in the pineapple market is bolstered by a stringent commitment to quality and environmental care. The production processes comply with certifications like GlobalG.A.P. and Rainforest Alliance, ensuring responsible agricultural practices that respect ecosystems and promote well-being for rural communities. Furthermore, post-harvest procedures guarantee that each pineapple reaches consumers in optimal condition and free from contaminants.

Under the international campaign "The Natural Choice," Esencial COSTA RICA promotes actions that connect European consumers with the authentic flavors of the country. Collaborating with the Amazon Ads Brand Innovation Lab, Costa Rican pineapple is showcased as a symbol of health and quality, complemented by a website featuring recipes and healthy tips, highlighting its culinary versatility.

Moreover, a series of tasting events in European supermarkets will allow consumers to experience the flavor and freshness of Costa Rican pineapple firsthand. In Spain, Bonpreu supermarkets will hold tastings from November 14 to 29 across 21 locations. In Germany, Costa Rican pineapple will be featured in Handelshof/Edeka with promotional spaces and tastings from November 17 to December 14 at 16 points of sale. In the United Kingdom, British consumers will discover the product through Morrisons from November 24 to 30 and Tesco starting December 10, emphasizing the characteristic freshness and sweetness of Costa Rica's flagship fruit.

As part of this promotional initiative, Madrid will host a cooking show featuring Chef Luis Guillermo Castro, who will prepare recipes using pineapple, yucca, and banana. This event, aimed at specialized media and industry partners, is set for November 27 at El Gusto es Nuestro - C/ Puente la Reina 25, local 1-2, Las Tablas, with participation from AhorraMás, Bonpreu, and Cultivar S.A.

Beyond its sweetness and freshness, Costa Rican pineapple is a functional food rich in natural vitamin C, bromelain, antioxidants, and minerals that strengthen the immune system and support a healthy diet. Available in various formats - including fresh, frozen, dehydrated, and canned - it continues to establish itself as a product that inspires well-being, connecting consumers to nature while representing a country committed to sustainability and reliability. For more information on Costa Rican pineapple, inspired recipes, and well-being tips, please visit the Esencial COSTA RICA Brand Store on Amazon or check the website www.procomer.com/pina/