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Midea's Transformative Direction at MCE 2026

On March 31, 2026, Midea showcased its latest advancements during the MCE 2026 exhibition in Milan, set against the compelling theme of 'Green Vision, Blue Future.' This year's presentation wasn't just about product quality; it represented a paradigm shift in how Midea approaches service in the HVAC industry. Through the introduction of the Midea HVAC Professional Service System, the company aims to support the entire lifecycle of its products, enhancing overall customer satisfaction.

Key leaders from Midea were present, including Alex Zhu, GM of Midea Residential Air Conditioning, Dennis Lee, GM of Midea Building Technologies, and Meteor Liu, GM of Midea Kitchen Water Heater Appliances. Their collaborative effort highlighted three foundational pillars of Midea's professional service ecosystem:

1. Midea Club: This global rewards program for installers operates in 21 countries, boasting more than 210,000 registered members. With over 400 million installations completed, Midea Club facilitates the success of its members through various rewards and benefits, including free training sessions and intelligent follow-up support that drives new assignments.

2. Midea Solutions Hub: By partnering with local businesses, Midea establishes stores that serve as shared spaces for product demonstrations and customization. These hubs also act as convenient pick-up points for installers, streamlining their daily operations.

3. Blue Service — Midea Academy: This vital technical support system has over 170 service centers in Italy alone, featuring eight specialized Blue Service hubs that function as micro-logistics centers for original spare parts. This robust infrastructure ensures prompt and quality service and provides pivotal technical training, reinforcing the local brand presence and customer trust.

A notable session during the event was a panel discussion organized in collaboration with the Italian HVAC association, Assoclima, addressing 'Installers Driving the Energy Transition.' The conversation zeroed in on the global shift from a 'product-centric' model to a 'product + service' integrated approach. This future-focused dialogue covered important topics like installation standardization and boosting the expertise of professional installers to further deepen customer confidence.

In addition to its service framework, Midea presented an impressive range of innovative products and regional success stories. Among the highlights were their R290-split air conditioners, which recently launched successfully in Malta, paving the way for expansion across Europe. The winning H-Pack indoor heat pump, recognized with the MCE Excellence Award for its installer-friendly design, was also showcased. Furthermore, the popular PortaSplit series expanded with the introduction of PortaSplit Cool, praised as one of the 'Best Inventions of 2025' by TIME. The energy-saving solution, Solstice, leverages AI to reduce energy consumption by over 30%, culminating in a powerful energy management and storage solution, MHELIOS, tailored for dynamic energy pricing.

In the commercial solutions arena, the new V9 VRF system was a centerpiece, featuring R32 refrigerant and second-generation electronic control, while Midea Building Technologies introduced a comprehensive lineup of R290 heat pumps and data center cooling systems achieving energy-efficiency ratios as low as 1.2.

On the kitchen appliance front, Midea responded to Europe's energy transition objectives with Euro-compliant heat pump boilers rated at A++, low-NOx gas boilers, and solar-integrated models compatible with residential PV systems. These solutions prioritize sustainability, addressing challenges like hard water, and are ingeniously designed to optimize space in smaller households.

Emphasizing innovation, cutting-edge technologies, and the ongoing evolution of its service and partner programs, Midea is set to redefine HVAC industry standards while fostering a sustainable future.