Credera Achieves AWS Generative AI Competency, Enhancing AI Solutions Globally

Credera Achieves AWS Generative AI Competency

Credera, a prominent global consulting firm known for its specialization in transformation, MarTech, and artificial intelligence (AI), has recently announced its achievement of the Amazon Web Services (AWS) Generative AI Competency. This accolade positions Credera as a leader among AWS Premier Tier Services Partners, reflecting their robust proficiency in employing AWS technologies to facilitate the implementation of cutting-edge AI solutions.

The recognition was celebrated by Phil Lockhart, Credera’s Chief Digital Officer, who expressed pride in the accomplishment, emphasizing the firm's commitment to providing innovative, AI-driven solutions that deliver significant business impacts for their clients. Lockhart stated, “Earning the AWS Generative AI Competency demonstrates Credera's ability to help clients unlock AI's potential to drive efficiency, innovation, and competitive advantage.”

The AWS Generative AI Competency is granted to partners that exhibit substantial technical skill and a proven track record in delivering generative AI solutions via AWS. This notable achievement marks a pivotal milestone for Credera, further showcasing its dedication to enabling clients with advanced AI capabilities that foster transformative business outcomes, enhance customer experiences through hyper-personalized content, and optimize operational efficiencies. By leveraging the advanced generative AI technologies developed by AWS, Credera empowers organizations to derive meaningful business value from their AI initiatives.

Moreover, this recent competency adds to Credera's expanding portfolio of accolades from AWS, bolstering their reputation within the field of AI-driven transformation. With backing from Omnicom, Credera operates the Amazon Center of Excellence, complemented by the recent accomplishments of competencies in Energy & Utilities, DevOps, Data Analytics, Machine Learning, Migration, Security, and Advertising & Marketing Technology. This robust foundation reassures organizations aiming to progress in their AI initiatives that they can confidently partner with Credera as a trusted and recognized entity.

John Kendrick, Managing Director at Credera UK, also remarked on the significance of this recognition, asserting, “Being recognized with the AWS Generative AI Competency highlights Credera's commitment to delivering world-class AI solutions for our clients globally.” He emphasized the team's passion for supporting organizations on their AI journeys, ensuring they can adopt these sophisticated technologies with confidence, achieve measurable outcomes, and maintain a competitive edge in a rapidly evolving market.

Founded in 1999, Credera adeptly integrates digital, data, and customer relationship management capabilities to craft precisely targeted and impactful customer experiences at scale. After its acquisition by Omnicom in 2018, Credera has experienced remarkable growth, expanding from 300 employees in three U.S. locations to a robust team of 3,000 members across 17 global offices. The firm’s network has garnered multiple accolades, notably being recognized as a five-time Best Workplace in Consulting & Professional Services and named one of Forbes' World's Best Management Consulting Firms.

About Credera

Credera is a global consulting firm dedicated to helping clients realize their potential in a complex and competitive digital landscape. They aim to drive exceptional, tailored experiences and solutions in transformation, MarTech, AI, and technology. Operating as a values-led organization, Credera approaches each project with humility and excellence, believing this methodology has enabled them to work with some of the world's most influential brands and organizations, from strategic planning to execution. Learn more at www.credera.com.

About Omnicom Precision Marketing Group

Omnicom Precision Marketing Group consolidates Omnicom’s global digital, data, and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Utilizing a comprehensive framework that connects people, processes, and platforms, OPMG offers services such as digital experience design, technology strategy, data-driven product design, CRM strategy, and advanced analytics. Central to these offerings is Omni, an advanced technology platform that merges AI tools for content intelligence and automation with comprehensive cultural insights — underscoring OPMG's commitment to top-notch customer experience solutions. OPMG operates as a part of Omnicom Group Inc (NYSE: OMC).