#USA #Houston #Riviana Foods #Carolina Rice #Red Beans

Riviana Foods Expands Carolina Rice Line

Riviana Foods Inc., a prominent name in the rice industry, has unveiled two appetizing new offerings in their Carolina® rice line. The newly launched products, Red Beans & Rice and Basmati Rice, come in microwaveable pouches designed for swift preparation. With a mere 90 seconds required to heat, these convenient options cater to today’s busy lifestyles without compromising the quality and flavor that consumers expect.

Tapping into Consumer Demand

The latest additions by Riviana aren't just about convenience; they're in direct response to a growing consumer desire for authentic, global flavors that can be enjoyed in an instant. The Southern-style Red Beans & Rice captures the essence of New Orleans cuisine, featuring tender rice paired with moist red beans to create a dish reminiscent of home-cooked meals. Meanwhile, the Basmati Rice option brings a fragrant, fluffy texture with long, slender grains that mirror the delightful experience of freshly made rice.

Rodrigo de la Fuente, Marketing Manager at Riviana, emphasized the importance of these products in the lives of modern consumers. He stated, "For many, mealtime can feel like a race against the clock, with moments of comfort lost. Our new Ready to Heat offerings embody the authentic flavors and homemade taste that our customers have always loved, now made even more accessible with only 90 seconds of preparation time."

A Campaign that Resonates

These new rice products are part of Riviana’s broader “Feels Like Home” campaign, which champions the significance of sharing meals for fostering connections. A striking statistic highlights that 67% of individuals believe that enjoying a meal together reminds them of the importance of relationships. By making it easier to prepare comforting meals, Riviana’s new offerings bring families and friends together, even on the busiest days.
The campaign spans various platforms, including radio, connected TV, and social media, making sure that the Carolina® brand remains accessible to consumers. This multifaceted approach ensures that whether people are shopping or cooking, they can easily engage with the brand.

A Diverse Product Line

Beyond the new Ready to Heat varieties, the Carolina line offers an impressive array of products, including Jasmine, Cilantro Lime, Mexican Style, and Garlic & Olive Oil flavored options, just to name a few. Additionally, traditional white and brown rice varieties continue to be staples in their product offerings.
Customers eager to try the new Ready to Heat Red Beans & Rice and Basmati Rice can find them on platforms like Instacart and at local grocery stores in the Northeast. For those interested in exploring more about Riviana’s Carolina products, their website, www.carolinarice.com, serves as a convenient hub of information.

About Riviana Foods Inc.

Located in Houston, Texas, Riviana Foods Inc. is recognized as the largest processor and distributor of rice products in the United States. They market a diverse range of branded and private-label rice products, including popular names like Minute®, Success®, Mahatma®, and Tilda®. As a member of Ebro Foods, S.A., Riviana continues to lead the industry with quality and innovation at the forefront.

Join the Carolina community online at www.carolinarice.com and follow their engaging content on social media platforms like Facebook, Instagram, and Pinterest.