#United States #Chipotle #Newport Beach #Halloween #Boorito

Celebrate Halloween with Chipotle's Boorito Tradition

This Halloween, Chipotle Mexican Grill is reviving its beloved Boorito tradition with exciting offers for its Rewards members. On October 31 from 3 p.m. until closing, guests who arrive in costume will be treated to a $6 entrée, a delightful incentive that combines the festive spirit of Halloween with delicious food. However, that's not the only surprise in store.

A Chance to Win Big with the Boorito Costume Contest

In celebration of Boorito's 25th anniversary, Chipotle is launching a TikTok-themed Boorito Costume Contest, reminiscent of the brand’s viral 2020 challenge. From October 27 to November 2, fans can showcase their creative costumes on TikTok, using the hashtag #BooritoCostumeContest for a chance to win a VIP card valued at over $500 in free Chipotle. Chris Brandt, the Chief Brand Officer, emphasized the importance of this yearly celebration, stating, "Boorito has long served as a runway for our guests to express their creativity through costumes."

Chip-or-Treat All Month Long

As part of its Halloween festivities, Chipotle is also offering the "Chip-or-Treat" program throughout October, enticing Rewards members with fabulous deals such as free guacamole, complimentary chips, and extra Rewards points. The program invites members to engage in a spooky month of treats, tapping into the nostalgic feelings many adults have regarding trick-or-treating.

How Chip-or-Treat Works

• - Offer Period: Chipotle Rewards members can participate by purchasing an entrée either through the Chipotle app, on Chipotle.com, or in restaurants, followed by a scan of their Rewards member card.
• - Reward Notification: After the purchase, members will receive a personalized “Chip-or-Treat” email detailing their tailored offer, which is valid for five days.
• - Weekly Offer: Participants can earn a “Chip-or-Treat” once per week during October, allowing them to secure up to four unique treats and four exclusive rewards badges over the month.

Introducing Build-Your-Own Chipotle (BYOC)

Moreover, Chipotle has recently introduced its Build-Your-Own Chipotle (BYOC) family meal, allowing diners to enjoy a customizable spread designed to serve four to six people. This meal includes a variety of options, from burrito bowls to salads, ideal for pre-party energy boosts before a Halloween celebration. To sweeten the deal, customers can receive $10 off their first BYOC order with the promo code TRYBYOC until December 31, or until the offer redeems 500,000 times, whichever comes first.

The BYOC option features:

• - Protein Choices: Options include chicken, steak, barbacoa, carnitas, or Sofritas.
• - Rice & Beans: Guests can select from white rice or brown rice and black or pinto beans.
• - Salsas & Toppings: A variety of salsas and toppings, including guacamole as a premium side.
• - Complimentary Sides: Each order is packaged with chips, tortillas, and everything necessary for a delightful meal.

Come Join the Fun!

This Halloween season, Chipotle is not just about great food; it's about creating memorable experiences through participation and community. Whether customers dress up for the $6 entrée offer, engage in the TikTok costume contest, or treat themselves to festive rewards, there’s no shortage of excitement at Chipotle.

For more details about Chipotle’s Halloween celebrations, promotions, and menu options, visit their official website. It’s time to don your best costume, head to Chipotle, and enjoy delicious food while making the most out of this spooky salad and burrito-filled season!