MassMedia Enhances Paid Media Strategy with Kristen Carter's Appointment as Media Director

MassMedia Expands Paid Media Capabilities with New Leadership Appointment

MassMedia Marketing, Advertising, and PR, a prominent integrated marketing agency based in Las Vegas, has recently made a significant addition to its leadership team by appointing Kristen Carter as the new Media Director. This strategic move is aimed at enhancing the agency's paid media capabilities and signifies a robust commitment to fostering measurable growth for clients across the nation.

With over 18 years of experience in the advertising industry, Kristen Carter brings a wealth of knowledge to her new role. She has successfully managed complex paid media programs across both digital and traditional platforms, showcasing her versatility as a leader in the field. In her new position, Carter will oversee the agency's entire media portfolio, leading a talented team of regional and national buyers and strategists. Her primary goal is to strengthen MassMedia's performance infrastructure and elevate client results through innovative media systems.

Throughout her career, Carter has crafted and executed impactful campaigns for several high-profile brands, such as Marriott, Allegiant Air, Wynn Las Vegas, The Borgata, and Gila River Resorts & Casinos. Her extensive experience and proven track record are expected to significantly advance MassMedia's efforts in precision audience targeting, groundbreaking channel strategies, and performance-driven investment models.

At MassMedia, the media discipline is not merely focused on securing impressions but rather on targeting the right audiences and deploying creative solutions that drive business growth. The agency prides itself on being channel and partner agnostic, always selecting what is most beneficial for clients. Carter's strategic philosophy aligns perfectly with this approach, promising to bring even more sophistication and insight to the agency's already robust framework.

CEO Paula Yakubik expressed enthusiasm regarding Carter's appointment, stating, "Kristen is a perfect fit for MassMedia because she embodies our philosophy of prioritizing what is best for our clients' interests." Yakubik emphasizes that effective media strategies do not stem from mere exposure but from identifying precise audiences, utilizing appropriate channels, and generating measurable growth.

Moreover, this leadership investment coincides with MassMedia's recent expansion in Phoenix, Arizona, where the agency has cultivated deep expertise in supporting fast-growing enterprises in sectors like real estate, hospitality, and home services. With a full-service office operating in Phoenix, MassMedia stands out as a leading integrated marketing partner in the region. Carter's guidance is expected to further bolster the agency's ability to implement sophisticated, performance-focused media solutions for clients scaling in Arizona and the entire Southwest.

Prior to her role at MassMedia, Carter was the Media Director at OH Partners. There, she led a high-performing media team, nurtured emerging talent, and played a pivotal role in the agency's growth. Her previous experiences have equipped her with the skills to secure new business opportunities, improve internal processes, and foster a collaborative culture oriented towards achieving results.

Carter expressed her excitement about joining MassMedia at such a pivotal time, stating, "I am thrilled to be part of a team that is dedicated to navigating the evolving media landscape with innovative and measurable strategies that can truly benefit our clients."

About MassMedia Marketing, Advertising & PR

Founded in 1997, MassMedia is a women-owned, digital-first integrated marketing, advertising, and public relations agency with operations in both Las Vegas and Phoenix. The agency specializes in lead-generation marketing, brand strategy, paid media, social media, and public relations for high-growth companies across the nation. Through a collaborative and data-driven approach, MassMedia is dedicated to helping organizations build resilient brands and optimize performance across various industries.

For more information about MassMedia and its services, visit www.MassMediaCC.com and follow the agency on social media platforms like Facebook, LinkedIn, and Instagram.