#Germany #Düsseldorf #Henkel #Smartwash #Persil

Henkel's Vision for the Future of Laundry

Henkel, a prominent player in the global consumer goods sector, is preparing to unveil its innovative vision for laundry and dish care at CES 2025. The company aims to redefine household cleaning through advanced technologies that promise enhanced performance and sustainability. Henkel plans to showcase groundbreaking smart dosing innovations under its renowned brands, Persil and Somat, which are designed to transform the laundry experience.

Challenging the Status Quo

The laundry industry stands on the brink of significant change, driven by evolving consumer needs, market pressures such as rising costs, and new sustainability challenges. Many households juggle an array of laundry products, typically accumulating three to five detergent bottles at home. Yet, a staggering number of consumers struggle with determining the appropriate amount of detergent to use for optimal clean results. In this ever-changing landscape, Henkel is stepping up to remove the guesswork.

Introducing Smart Dosing Solutions

As part of its effort, Henkel will introduce two pioneering product concepts focused on smart dosing technology.

1. Somat Smartwash: This innovative device represents the world’s first automatic detergent dosing system specifically designed for dishwashers. By sensing the appliance's settings, it calculates and dispenses the correct amount of detergent and additives required, producing consistent, high-quality results.

2. Persil Smartwash: This smart solution enhances laundry performance by automatically determining the ideal detergent amount while a load is being washed. Designed to ensure exceptional stain removal and fabric care, it adjusts for the unique requirements of each wash cycle.

Shaping a Sustainable Future

One of the most exciting elements of Henkel's presentation at CES 2025 will be the introduction of a comprehensive concept known as 'Smartwash'. This advanced, AI-driven detergent dosing system aims to adapt to future washing machines, offering cutting-edge features that include maximizing stain removal efficiency by up to 57% compared to current market leaders. Moreover, this system can generate an astonishing 300 quadrillion possible dosing configurations, ensuring optimal performance tailored to each individual laundry load.

Nuria Ribe, Corporate Senior Vice President for Laundry and Home Care at Henkel, expressed the company’s dual commitment: "With nearly 150 years of history in chemistry innovation, we are uniquely positioned to foster disruptive changes in the industry. Collaborating with various stakeholders will enable us to create a seamless, intelligent laundry experience for today’s consumers. CES 2025 serves as an excellent platform for forging these crucial partnerships."

Experience Innovation at CES 2025

Attendees can explore Henkel's latest IoT solutions, including the smart dosing devices and the Smartwash concept, at The Venetian Resort Hotel in Las Vegas from January 7-10, 2025. Henkel invites those interested in potential collaborations or product demonstrations to reach out by scheduling a meeting at the event.

Henkel's influence extends far beyond just the laundry room. With a diversified portfolio featuring industry-leading brands such as Loctite, Persil, and Schwarzkopf, the company generated over 21.5 billion euros in sales in 2023. Sustainability remains at the core of Henkel’s strategy, echoing their perpetual commitment to beneficial innovations for future generations.

For more information or media inquiries, individuals can contact Henkel or its public relations agency via email to explore how to partner and participate in this transformative opportunity.